Alexandra Sartor


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    Asics Athletic Shoe Positioned as Selected Brand

    Brand Marketing

    A new campaign for Asics Tiger Corp. created by Vitrorobertson speaks to consumers who choose to use the brand less traveled. The athletic shoe marketer’s “My sport. My brand” print […]

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    4 From Barnhart/CMI Open Workhorse Advertising

    Brand Marketing

    ViaWest Is First Client; Shop Plans Broad New-Business Strategy LOS ANGELES–A millennial foursome of King Richards has traded its kingdom for a horse, leaving Barnhart/CMI in Denver to open a […]

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    Phoenix’s E.B. Lane Reinvents Itself for a New Era

    Brand Marketing

    Shakespeare would love the advertising business these days. Agencies across the country are consistently asking clients and themselves “What’s in a name?” as they rebrand and reposition their businesses to […]

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    Teddi Tests the Waters With Miller Group’s B2B Ads

    Brand Marketing

    Most fashion companies want to aim their ads straight at the people who wear their clothes, which explains why, in consumer media venues like Times Square, for example, fashion ads […]

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    Bowl Games

    Brand Marketing

    A blend of music appreciation and relationship advice is the basis for a new campaign from Ballpark Advertising that encourages consumers to take a new look at Los Angeles music […]

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    Mountain Hardwear Camping With Its Customers

    Brand Marketing

    Celebrates the Harshness of the Great Outdoors in Mandala Ads LOS ANGELES–The Mandala Agency leaves etiquette to those indoor types and engages in some good-natured goading in a new print […]

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    Asher/Gal Lands Dunn-Edwards

    Brand Marketing

    Newly Merged Agency Is Retail Paint Chain’s First Ad Partner LOS ANGELES–After 75 years doing business without an agency, retailer Dunn-Edwards Paint named Italia/Gal here its first agency of record–and […]

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    WongDoody Copywriter Develops MADD Campaign

    Brand Marketing

    McAllister Project Delivers Message at Disabled-Parking Spots LOS ANGELES–As high school students in Seattle hunt for parking spaces this summer, they may begin to rethink their weekend behavior thanks to […]

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    Dailey Thinking Inside the Box for Public Storage

    Brand Marketing

    A cardboard box may not seem the most thrilling of products, but Dailey & Associates manages to put a humorous spin on it for client Public Storage. A new campaign […]

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    livin’ on a prayer

    Brand Marketing

    Ace Asphalt might find itself saying a few Hail Marys if its new outdoor campaign from Cramer-Krasselt is successful. The nine billboards, which went up in early July, are intended […]