Alexandra Sartor


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Asics Athletic Shoe Positioned as Selected Brand

Brand Marketing

A new campaign for Asics Tiger Corp. created by Vitrorobertson speaks to consumers who choose to use the brand less traveled. The athletic shoe marketer’s “My sport. My brand” print [...]

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Phoenix’s E.B. Lane Reinvents Itself for a New Era

Brand Marketing

Shakespeare would love the advertising business these days. Agencies across the country are consistently asking clients and themselves “What’s in a name?” as they rebrand and reposition their businesses to [...]

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4 From Barnhart/CMI Open Workhorse Advertising

Brand Marketing

ViaWest Is First Client; Shop Plans Broad New-Business Strategy LOS ANGELES–A millennial foursome of King Richards has traded its kingdom for a horse, leaving Barnhart/CMI in Denver to open a [...]

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Teddi Tests the Waters With Miller Group’s B2B Ads

Brand Marketing

Most fashion companies want to aim their ads straight at the people who wear their clothes, which explains why, in consumer media venues like Times Square, for example, fashion ads [...]

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Bowl Games

Brand Marketing

A blend of music appreciation and relationship advice is the basis for a new campaign from Ballpark Advertising that encourages consumers to take a new look at Los Angeles music [...]

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Mountain Hardwear Camping With Its Customers

Brand Marketing

Celebrates the Harshness of the Great Outdoors in Mandala Ads LOS ANGELES–The Mandala Agency leaves etiquette to those indoor types and engages in some good-natured goading in a new print [...]

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Asher/Gal Lands Dunn-Edwards

Brand Marketing

Newly Merged Agency Is Retail Paint Chain’s First Ad Partner LOS ANGELES–After 75 years doing business without an agency, retailer Dunn-Edwards Paint named Italia/Gal here its first agency of record–and [...]

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WongDoody Copywriter Develops MADD Campaign

Brand Marketing

McAllister Project Delivers Message at Disabled-Parking Spots LOS ANGELES–As high school students in Seattle hunt for parking spaces this summer, they may begin to rethink their weekend behavior thanks to [...]

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Dailey Thinking Inside the Box for Public Storage

Brand Marketing

A cardboard box may not seem the most thrilling of products, but Dailey & Associates manages to put a humorous spin on it for client Public Storage. A new campaign [...]

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livin’ on a prayer

Brand Marketing

Ace Asphalt might find itself saying a few Hail Marys if its new outdoor campaign from Cramer-Krasselt is successful. The nine billboards, which went up in early July, are intended [...]

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Bozell Promotes Early Learning

Brand Marketing

Bozell presents the key to unlocking a child’s potential in a new statewide campaign for the Washington State Governor’s Commission on Early Learning. The Seattle shop teamed up with crosstown [...]

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BP&N Unveils ‘Longest URL’ to Tout MediaBridge

Brand Marketing

Wired Ad Promotes Digimarc’s Print-to-Web Watermark System LOS ANGELES–Believing that brevity is not, in some instances, the soul of either wit or persuasion, Borders, Perrin and Norrander cuts out the [...]

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C-K Extends Cliff Castle Effort

Brand Marketing

Phoenix-Area Casino Takes ‘Unexpected’ Theme and Runs With It LOS ANGELES–Cramer-Krasselt has casino goers expecting the unexpected with the latest in its series of TV spots for the Cliff Castle [...]

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McCann, HomeAdvisor.com Make $10 Mil. Push

Brand Marketing

Move over Martha Stewart, there’s a new home decor maven on the cell block. The Seattle office of McCann-Erickson introduces a prison inmate with a flair for the domestic in [...]

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Big Ads Hits the Beat in Portland

Brand Marketing

Portland, Ore., may not be known as the center of the hip-hop scene, but if local shop Big Ads has its way, all of the City of Roses will be [...]