Allison Shafir


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Dr Pepper to Dangle EA Downloads

Brand Marketing

NEW YORK Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper.  The Dr. Pepper Snapple Group [...]

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Dr Pepper to Dangle EA Downloads

Brand Marketing

Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper. The Dr. Pepper Snapple Group signed an [...]

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Dunkin’ Turns Ordering Coffee into Social Networking

Brand Marketing

Dunkin’ Donuts is encouraging consumers to pick up something for their friends or coworkers on the next donut run. The coffee and baked goods chain this week kicked off “Dunkin’ [...]

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Whole Foods’ Fresh Apple App

Digital

NEW YORK Whole Foods Market today launched an iPhone app for customers looking to prep healthy meals on the go. The free application for iPhone and iPod touch features more [...]

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SoBe Lifewater Goes Social

Brand Marketing

NEW YORK Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.  The PepsiCo-owned brand will lean heavily on traditional ads as well as [...]

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SoBe Lifewater Gets Social This Summer

Brand Marketing

Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor SoBe Lifewater is getting social this summer.  The PepsiCo-owned brand will lean heavily on traditional ads as well as an extensive [...]

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Bam! B&G Launches Emeril Contest Online

Brand Marketing

By now, most folks know celebrity chef Emeril Lagassee’s signature expression, “Bam!” To celebrate the 10th anniversary of his line of products, B&G Foods this week launched a digital marketing [...]

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Tropicana Says, ‘Get Your Fruit On!’

Brand Marketing

Tropicana is promoting healthy habits by inviting consumers to “Get your fruit on!”  To help celebrate National Fruit and Vegetable Month, which runs throughout June, Tropicana is encouraging consumers to [...]

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Jamba Juice Expands Menu

Brand Marketing

NEW YORK Jamba Juice continues to think outside the cup. The company debuted a new menu today that adds several food items including sandwiches, salads and flatbreads, as well as [...]

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Jamba Juice Expands Menu

Brand Marketing

Jamba Juice continues to think outside the cup. The company debuted a new menu today that adds several food items including sandwiches, salads and flatbreads, as well as cold tea [...]

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Rapper Rick Ross Backs 1800 Tequila

Brand Marketing

1800 Tequila is selling its spirits with a hip hop chaser. The tequila brand and its parent company Proximo Spirits, have announced a partnership with rapper and record label founder [...]

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Toyota Strikes Deal with Telemundo’s ‘Devil’

Brand Marketing

Toyota has officially become a friend of the devil, well at least Telemundo’s novela Más Sabe El Diablo (The Devil Knows Best). The Toyota Venza is now featured in the [...]

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KFC Seeks Face of Kentucky Grilled Chicken

Brand Marketing

NEW YORK Kentucky Fried Chicken’s colonel is calling for backup. To promote its new grilled recipe, KFC has teamed up with MySpace to conduct a worldwide search for the ultimate [...]

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KFC Seeks Face of Kentucky Grilled Chicken

Brand Marketing

Kentucky Fried Chicken’s colonel is calling for backup. To promote its new grilled recipe, KFC has teamed up with MySpace to conduct a worldwide search for the ultimate Kentucky Grilled [...]