Andrew Gordon


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Beema Rich Media to Cost Less

Brand Marketing

Beema Inc. aims to make procuring rich media a much quicker, and less expensive experience for companies, by opening an online rich-media store at its Web site.Co-founder and president Steven [...]

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Report: Many E-Commerce Sites Shoddy

Brand Marketing

Fifty-three percent of e-commerce sites provide users with search results that are poorly organized, leaving potential customers confused. That’s just one of the conclusions from a new study by Vividence, [...]

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Ask Jeeves Gives “Castaway” Home

Brand Marketing

In what could be an online advertising first, Ask Jeeves is changing its entire homepage to accomodate an ad for the movie “Castaway.”The movie arrives today on DVD and video, [...]

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Yahoo! Gets A Little Blue

Brand Marketing

Yahoo! now has a lot more in common with Hustler and Penthouse than it used to.The popular portal has begun selling pornographic videos and DVDs. While its search engine has [...]

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Y&R Buys SicolaMartin

Brand Marketing

The Young & Rubicam Advertising family just got bigger, with the arrival of its most recent acquisition, technology marketing agency SicolaMartin. SicolaMartin will keep its name and remain based in [...]