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Ann M. Mack


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    Millennials’ Age of Anxiety

    Brand Marketing

    For generations, teen life has revolved around popularity or lack thereof, prowess in the classroom and/or on the sports field, and the latest fashions. Today, however, typical teenage ego-centrism co-exists […]

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    The Collective Consciousness

    Brand Marketing

    “I’d like to teach the world to sing in perfect harmony.” I’m sure those words have already got some of you humming — at least those of you who remember […]

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    Betting on the Uncertain

    Brand Marketing

    If you think hard, you might be able to remember the good old days of, say, this past summer — back when some economists still had an argument for using […]

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    Guest Column: Candidates as Brands

    Brand Marketing

    NEW YORK Though it ran for only three seasons, Gilligan’s Island has become part of pop culture lore thanks to decades of syndication and its seven memorable castaways.Each character, microcosms […]

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    Can It Get More Real?

    Brand Marketing

    It has been more than two years since the Feb. 22, 2004, finale of HBO’s much-loved Sex and the City. The last, poignant line that the show’s star, Sarah Jessica […]

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    How Online Retailers Are Luring Holiday Shoppers

    Brand Marketing

    Though not as glam as Sarah Jessica Parker or Heidi Klum, sponsored searches, electronic circulars, promotional e-mails and free-shipping incentives are among the unsung heroes working overtime for retailers this […]

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    Viewpoint Shares Rise on Unicast Purchase Plans

    Brand Marketing

    NEW YORK Viewpoint Corp.’s shares rose 7 percent or 19 cents to close on Nasdaq at $2.83 today, following this morning’s announcement that the company has agreed to acquire Unicast […]

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    Forbes.com Nixes Ad Links in Editorial

    Brand Marketing

    NEW YORK After experimenting with a relatively new form of advertising that converts keywords in editorial content into pay-for-placement hyperlinks, Forbes.com said it has decided to discontinue the practice based […]

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    Bristol-Myers Squibb, Yahoo! Wage HIV Fight

    Brand Marketing

    NEW YORK Bristol-Myers Squibb today is sponsoring the front page of Yahoo! in the U.S. and eight other countries in recognition of World Aids Day.The pharmaceutical company’s message on the […]

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    Web Notches Double-Digit Ad Gains

    Brand Marketing

    NEW YORK The Internet recorded the largest advertising gains of any medium in the first nine months of the year, according to the latest figures from TNS Media Intelligence/CMR, with […]