Anna Rohleder


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Budweiser Insists Its Clydesdales Aren’t Going Anywhere

Brand Marketing

No, Budweiser is not putting its Clydesdales out to pasture.

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Heineken Is Cannes’ Marketer of the Year

Brand Marketing

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.

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Music Giant Sony Questions the Value of ‘Freemium’ Music Streaming

Brand Marketing

Soon everyone may have to pay to stream music. In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial [...]

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The U.S. Justice Department Wants to Strike Down a Major Movie Advertising Merger

Brand Marketing

If this were a preshow at the movies, it would be time to get more popcorn.

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SheTaxis App Lets Women Hail Female Drivers

Digital

The latest entrant in the increasingly contested taxi and ride-share space is going niche.

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Science and Tech Publisher Purch Bolsters E-Commerce

Digital

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the [...]

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Oscar Winner Angus Wall Teams With Enso in Clever Back-to-School Effort

Digital

Khan Academy wants to school you—and, for the first time, it's going beyond YouTube tutorials to do it.

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Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News

Digital

Facebook wants to make sure its users are not only well-informed but feel smart, too.

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Where Will Gawker Draw the Line in Online Debate?

Digital

Update: Jezebel wrote on its website that because of its complaints, Gawker Media has disabled media uploads in comments and removed offensive post.

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Microsoft Reports $400 Million Loss on Xbox One

Digital

Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be.

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Twitch Responds to User Backlash

Digital

For people who watch live-stream gaming for hours at a time, music is a lot more than just a soundtrack.

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Why Aren’t Americans Ready to Go .GLOBAL?

Digital

Americans aren't keen to venture out of familiar .com territory. A recent study found that U.S. marketing professionals are the least aware and accepting of the new generic top-level domains [...]

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My Goodness, a Blonde Guinness!

Brand Marketing

Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S. Guinness will debut a Blonde [...]

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Do Mobile Shopping Apps Dupe Consumers?

Digital

It’s "caveat emptor" in the app store, according to the Federal Trade Commission. The U.S. consumer watchdog agency said that while most mobile shopping apps make it easy for consumers [...]