Anna Rohleder


  • This is a Profile

    Budweiser Insists Its Clydesdales Aren’t Going Anywhere

    Brand Marketing

    No, Budweiser is not putting its Clydesdales out to pasture.

    This is a Profile

    Heineken Is Cannes’ Marketer of the Year

    Brand Marketing

    The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.

    This is a Profile

    Music Giant Sony Questions the Value of ‘Freemium’ Music Streaming

    Brand Marketing

    Soon everyone may have to pay to stream music.

    In the wake of Taylor Swift’s recent decision to yank all of her songs from Spotify, Kevin Kelleher, the chief financial officer of Sony Music Entertainment, has cast doubt on the conventional wisdom of “freemium” services as an online business model.

    This is a Profile

    The U.S. Justice Department Wants to Strike Down a Major Movie Advertising Merger

    Brand Marketing

    If this were a preshow at the movies, it would be time to get more popcorn.

    This is a Profile

    SheTaxis App Lets Women Hail Female Drivers

    Digital

    The latest entrant in the increasingly contested taxi and ride-share space is going niche.

    This is a Profile

    Science and Tech Publisher Purch Bolsters E-Commerce

    Digital

    From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the works for most of its sites.

    This is a Profile

    Oscar Winner Angus Wall Teams With Enso in Clever Back-to-School Effort

    Digital

    Khan Academy wants to school you—and, for the first time, it's going beyond YouTube tutorials to do it.

    This is a Profile

    Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News

    Digital

    Facebook wants to make sure its users are not only well-informed but feel smart, too.

    This is a Profile

    Where Will Gawker Draw the Line in Online Debate?

    Digital

    Update: Jezebel wrote on its website that because of its complaints, Gawker Media has disabled media uploads in comments and removed offensive post.

    This is a Profile

    Microsoft Reports $400 Million Loss on Xbox One

    Digital

    Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be.