Barbara Grondin Francella


  • Energy Drinks Slowed by Economy

    Brand Marketing

    Though still a star of the packaged beverages category, energy drinks are seeing rapidly slowing sales growth as energy shots take off and newer products shake up the cooler, according […]

    Wawa Spotlights Associates in ‘Big Six Values’ Program

    Brand Marketing

    With two innovative programs that recognize and assist its associates, Wawa has made its core values tangible. The c-store operator gives life to its core values — Value People; Delight […]

    Q Mart Reward Program Pays Off

    Brand Marketing

    As customers respond to the scores of rewards offered through its loyalty program, Q Mart Marketplace, operator of 20 stores based in Wisconsin, is experiencing more frequent visits by regular […]

    Retail’s Private Label Programs Take Off

    Brand Marketing

    NEW YORK Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout and expansion of many retailers’ private label lines — […]

    Private Label Programs Take Off

    Brand Marketing

    Recent research on a number of fronts all point in one direction: difficult economic times have bolstered the rollout and expansion of many retailers’ private label lines — including c-store […]

    In-Store Media Must Change With the Times

    Brand Marketing

    NEW YORK The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed […]

    Shoppers Respond Differently to Store Media

    Brand Marketing

    The way consumers respond to in-store promotional messages and media is changing, with traditional appeals losing some potency, according to the results of a new poll that surveyed 999 shoppers […]