Barbara Lippert


  • Classical studies

    Brand Marketing

    The idea is to have a coupla twentysomethings hanging around, talking about classics--TV, football, and cars. (And while we're at it, of course, there's nothing like the "crisp, clean classic taste of Budweiser.")

    Allstate’s Holiday ‘Mayhem’ in High Gear

    Brand Marketing

    Let’s see: if a tree falls on the highway, and no one hears it, can it still be “Mayhem”? Yup, especially if it’s Dean Winters playing the perfect Douglas fir, […]

    Mommy Dearest

    Brand Marketing

    Samantha Bee in a “Love to give” campaign for eBay? In addition to all the harmonious “e”s and “b”s involved, it sounds like a natural match. Bee is The Daily […]

    ‘Tis the Season for Infomercials

    Brand Marketing

    With Black Friday and Cyber Monday ahead, our critic, Barbara Lippert, decided to keep her shopping old school and focus only on infomercials. With over-the-top promises, repetitive demos and hideous […]

    Featured Video: ‘Tis the Season for Infomercials

    Brand Marketing

    With Black Friday and Cyber Monday ahead, our critic, Barbara Lippert, decided to keep her shopping old school and focus only on infomercials. With over-the-top promises, repetitive demos and hideous […]

    Video: Shell-Shocked – Mr. Peanut Speaks

    Brand Marketing

    Tension! Conflict! Human frailty! A cracked head! And that’s only the first 20 seconds of this new commercial for Planters, featuring a Mr. Peanut who speaks for the first time […]

    Featured Video: Shell-Shock—Mr. Peanut Speaks

    Brand Marketing

    Tension! Conflict! Human frailty! A cracked head! And that’s only the first 20 seconds of this new commercial for Planters, featuring a Mr. Peanut who speaks for the first time […]

    The Good Fight

    Brand Marketing

    It wasn’t much of a surprise that Activision’s Call of Duty: Black Ops raked in $360 million in the first 24 hours of sales. A built-in core of gamers had […]

    ‘Call of Duty’ Spot Is Near Perfect

    Brand Marketing

    It wasn’t much of a surprise that Activision’s Call of Duty: Black Ops raked in $360 million in the first 24 hours of sales. A built-in core of gamers had […]

    Loco AmEx Promo Takes Conan to India

    Brand Marketing

    The long-awaited Conan show debuted last night on TBS. And while it was a solid start, one of the best things about the opener is that it means no more […]