Barry Frey


This is a Profile

What Media Planners Can Do About Dramatically Shifting Video Viewing Habits

Brand Marketing

For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are [...]

This is a Profile

Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile

Digital

It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to [...]

This is a Profile

Moving at the Speed of the Screen

Brand Marketing

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle [...]

This is a Profile

Power to the :30

Brand Marketing

As we enter the New Year with leaner budgets and more scrutiny on spends, let’s remember that television continues as the most powerful advertising medium. In fact, in this challenging [...]