Barry Janoff


  • This is a Profile

    Adidas Appeals to the Court

    Brand Marketing

    The start of the 2008-09 NBA season will come with a lot of support from league marketing partners, but perhaps none so extensive as adidas

    This is a Profile

    FTC Shuts Down ‘Spam Gang’

    Brand Marketing

    NEW YORK Just when you thought no one cared that your e-mail box was overloaded with spam, along comes the Federal Trade Commission to prove you wrong. The FTC said […]

    This is a Profile

    Presidential Candidates Hit the Internet Trail

    Brand Marketing

    Presidential candidates who include Internet, wireless and other forms of new media as a key part of their election campaign are more likely to attract young voters than candidates who […]

    This is a Profile

    FTC Shuts Down ‘Spam Gang’

    Brand Marketing

    Just when you thought no one cared that your e-mail box was overloaded with spam, along comes the Federal Trade Commission to prove you wrong. The FTC said late Tuesday […]

    This is a Profile

    Bridgestone Pumps Up NFL Deal

    Brand Marketing

    Bridgestone Firestone North American Tire, Nashville, Tenn., the official tire of the NFL, will be back for a third consecutive time when it sponsors the Super Bowl XLIV halftime show […]

    This is a Profile

    Hewlett-Packard Inks Deal with NBA

    Brand Marketing

    Hewlett-Packard has signed a multiyear deal with the NBA to become the league’s official partner in the personal computer and printing categories. The global deal will see activation in the […]

    This is a Profile

    HP, NBA in Multiyear Pact

    Brand Marketing

    NEW YORK Hewlett-Packard has signed a multiyear deal with the National Basketball Association to become the league’s official partner in the personal computer and printing categories. The global deal will […]

    This is a Profile

    Timex Runs (26.2 Miles) on Time

    Brand Marketing

    Timex may want to revive its classic tag, but with a slight change. The company has signed a four-year deal to become the first official timekeeper of the ING New […]

    This is a Profile

    Activision Signs Brad Jakeman as Creative Officer

    Brand Marketing

    Videogame company Activision, whose titles include the successful Guitar Hero series, said today that Brad Jakeman has been named to the newly created position of chief creative officer. Jakeman will […]

    This is a Profile

    U.S. Mayors Call for ‘Green Revolution’

    Brand Marketing

    A new report from the U.S. Conference of Mayors calls for a “green revolution” and said if it takes place, 4.2 million new “green” jobs could be created in the […]