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Ben Kunz


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    Gadgets: Ad Land’s Newest Inventory

    Brand Marketing

    Ask any interactive shop to build a campaign and you’ll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team […]

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    Surviving the ‘Chaos Scenario’

    Brand Marketing

    Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers. Garfield’s The Chaos Scenario has been […]

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    Advertiser Outcasts

    Brand Marketing

    Faster than Facebook’s Mark Zuckerberg can downgrade a revenue forecast, marketers’ hopes for social networks are slipping away. YouTube is a half-billion dollars underwater, says Credit Suisse. Revenues at once-hot […]