Benjamin Palmer


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Facebook Makes Brands Stupid

Brand Marketing

Sometimes it seems like all the reblogging and reposting and retweeting is a bit of a Ponzi scheme: Someone at the top of the pyramid gets a lot of credit, [...]

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The Next Stop for Location Services

Brand Marketing

Just when you’re getting used to Foursquare and Gowalla and Yelp and Facebook Places, there are new apps to check out. Since checking-in has gone mainstream, there are a few [...]

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The Facebook Dilemma

Brand Marketing

Facebook privacy — or the lack thereof — has been in the news a lot, which is ironic because Facebook is a platform ostensibly based entirely on sharing. Obviously, people [...]

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Is It a Post-Web World?

Brand Marketing

The cover story of the last issue of Wired was called “The Web Is Dead. Long Live the Internet.” The gist of the article — which to me was a [...]

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(Not So) Annoying Places

Brand Marketing

I dragged half a dozen people to a new panini place after a meeting the other day because it had a Foursquare check-in offer: buy-one-get-one-free when you check-in with a [...]

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Take a Walk on the Client Side

Brand Marketing

It’s hard to sell a client new ideas — especially digital ones. While I’m sure selling traditional ideas isn’t easy either, at least the medium is consistent. In the digital [...]

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Majority Report

Brand Marketing

Technology is driving human behavior at such a pace that it has surpassed content as a mass motivator. If you’ve ever worked with a hardware company, you know about the [...]

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Sales, Sales, Sales

Brand Marketing

Recently I went to the Web sites of some major athletic brands to do a little shopping. I didn’t actually intend to buy online — I was just browsing so [...]

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The Digital World Goes Out and About

Brand Marketing

Integration used to mean your microsite looked like your TV and print ads, and your TV spots were tagged with a URL. The notion was solid at the time: TV [...]

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The iPad Touch

Brand Marketing

I bought an iPad and it’s totally awesome. It’s a great, big iPhone without the phone and it will be a big success not only for Apple, but everyone that [...]

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Internet on Your TV

Brand Marketing

If you watched the Super Bowl last month, you might have noticed Google’s ad. Maybe you noticed because it was a well-made commercial about a romance. Maybe because it was [...]

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Over 1 Billion Sold

Brand Marketing

I’ve been thinking a lot about data visualization, meaning things like the Internet version of those USA Today infographics and the data you get back from your site traffic analytics [...]

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Why Not Try an API?

Brand Marketing

If you’re an active online user over the last few years, you’ve probably noticed that a lot of Web sites and services are becoming more and more compatible with one [...]

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What Happens When Social Media Goes Mainstream?

Brand Marketing

The moment technology goes mainstream is the moment you no longer notice it. In some ways, it’s the opposite of what happens in pop culture: when someone is famous, you [...]

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Multiplayer Marketing

Brand Marketing

Confession time: I have a FarmVille addiction. It started a little over a month ago when I read a blog post about it being the No. 1 game on Facebook [...]