Betsy Cummings


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Sara Tervo, Pink (Victoria’s Secret)

Brand Marketing

At first, Victoria’s Secret had modest expectations for Pink, its sleepwear line for female teens. A brainchild of Leslie Wexner, CEO of Victoria’s parent company Limited Brands, the extension had [...]

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Did AT&T Make the Right Call With Apple’s iPhone?

Brand Marketing

AT&T may be the biggest beneficiary of Apple’s latest iPhone price cut. Though some argued that AT&T overpaid to use Apple’s phone, the new $199 price point should help AT&T [...]

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Small Social Nets Get Big Marketing Influx

Digital

Marketers who think bigger is better may want to reconsider, at least when it comes to social media. Ad spending on those sites is predicted to top $1.6 billion this [...]

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Odd Man Out

Brand Marketing

In February, Foote Cone & Belding’s Nancee Martin got a résumé from a former Metropolitan Transit Authority worker that detailed his experience as a New York City bus driver and [...]

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By the People …

Brand Marketing

Taking a cue from TV’s Trading Spaces, Julie Miller’s co-workers at GSD&M spent a few hours last summer overhauling the media supervisor’s office. Her two file cabinets were reduced to [...]