Bob Cox


This is a Profile

On Set With Dali

Brand Marketing

It was early in 1974 and the pressure was again on for Wells Rich Greene to come up with new creative for Alka-Seltzer. My partner, Peter Murphy and I were [...]

This is a Profile

Tunnel Vision In Detroit

Brand Marketing

ars are boring—car advertising is worse.Is it my imagination, or did someone decree that all cars in commercials and print ads must be painted metallic silver?Okay, Mercedes-Benz kind of owns [...]

This is a Profile

Motion Sickness

Brand Marketing

A German commercial for a line of jellies which is thought to be highly entertaining in the homeland is dubbed into English and comes to America. It is not only [...]