Bob Greenberg


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Seeing Is Believing

Brand Marketing

The profound effect of seeing your stats compared to someone else’s is inspiring, which is why seeing how you compare to others can be the ultimate motivation. That’s why data [...]

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Opinion: Seeing Is Believing

Brand Marketing

The profound effect of seeing your stats compared to someone else’s is inspiring, which is why seeing how you compare to others can be the ultimate motivation. That’s why data [...]

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The Shrinking Pie

Brand Marketing

Nowadays, the importance of digital is a given. Clients and agencies alike are scrambling to build talent and resources to take advantage of this media revolution in our midst. The [...]

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The Future of TV

Brand Marketing

Soon after the iPad was released, @bondigeek tweeted from 10,000 feet in the air that he was streaming movies on Netflix through the airline’s in-flight Wi-Fi service. In that moment, [...]

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Reinventing Retail

Digital

It’s hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse [...]

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Opinion: Reinventing Retail

Brand Marketing

It’s hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse [...]

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Bridging the Great Divide

Brand Marketing

A few weeks ago, I attended a presentation about the Hyundai Assurance Program. Launched in January, it promised to take back your new car if you lost your job and [...]

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A Platform for Life

Brand Marketing

Why would someone read a newspaper filled with “aged” news when real-time news is available from any number of credible online sites? That’s the clever point The Daily Show made [...]

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Investing in the Cloud

Brand Marketing

Another year, another Cannes — a smaller, quieter version. The twin forces of global recession and massive technological changes are forcing the ad industry’s most celebrated festival to change — [...]

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Read All About It

Brand Marketing

I am a devoted fan of The New York Times. I read it every day in its myriad formats: the classic print version, online at nytimes.com and on my Kindle [...]

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This Time, It’s Different

Brand Marketing

I’ve managed a company for 32 years and seen my share of economic downturns. Each one was a painful experience that ultimately forced change, which in turn allowed for new [...]

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Branding in a New Dimension

Brand Marketing

A guy at a gym overhears a couple discussing Nike’s Ballers Network. He’s never heard of it, even though he’s an avid basketball player. His curiosity is piqued so he [...]

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A Holistic Approach

Brand Marketing

Advancements in technology over the last decade have challenged many long-held marketing truths. Now they’re also flipping media planning on its head. One of the most significant technology-driven trends is [...]

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Introducing TV 2.0

Brand Marketing

Have you been to Quicksilverscreen.com? Amazingly enough, when I recently met with the CEO of one of the major movie studios, he hadn’t gone there. As a voting member of [...]

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Art & Commerce: Setting the Pace

Brand Marketing

As I sit on a sunny Caribbean veranda, I finally have a minute to reflect on the past year and think about the one ahead. I managed to get out [...]