Bob Hoffman


  • This is a Profile

    Gravity and the Web

    Brand Marketing

    Driving through Berkeley, near where I live, it’s not unusual to see a beat-up, old VW bus with a bumper sticker that reads, “Think Globally, Act Locally.” Unfortunately, if there’s […]

    This is a Profile

    Big Brother Has Arrived, and He’s Us

    Brand Marketing

    One of the frightening things about human behavior is that horrific social practices are often only recognized as such from a distance. Practices like slavery, binding of feet and infanticide—which […]

    This is a Profile

    Digital Dream World

    Brand Marketing

    Welcome to a new world. It’s a world in which people are eager to interact with ads. It’s a world in which consumers want to have relationships with brands and […]

    This is a Profile

    Ads in the Age of Hysteria

    Brand Marketing

    We’ve just lived through the most hysterical decade since the first doomsday lunatic discovered you could make a nice buck proclaiming the end of the world.  First, we had the […]