Bob Sperber


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Upfront 2003: Fast Food

Brand Marketing

Coming off a tough 2002, the biggest restaurant spenders, fast-food leaders, are unpredictable as war. Major industry trends point to continued battles for share of stomach, as casual-dining chains and [...]

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McDonald’s Got Game and Its Guard Up

Brand Marketing

CHICAGO McDonald’s “Winning Time” contest bowing later this month with national, online and in-store advertising support reduces the number of game pieces to one and adds security via an advisory [...]

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McDonalds Agencies Will Meet for New Work

Brand Marketing

CHICAGO DDB and Leo Burnett will be among McDonald’s 10 global agencies that will meet next month to come up with the fast-food chains next branding campaign.That campaign from the [...]

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Service Central in Y&L’s New Steak n’ Shake Spots

Brand Marketing

A television campaign from Young & Laramore for Steak n’ Shake takes jabs at fast-food service and quality while promoting the chain’s full-service operation. In one of the new commercials [...]

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KFC Does Popcorn Chicken Right

Brand Marketing

CHICAGO — KFC deemed its September Popcorn Chicken promo such a success that it tweaked its schedule to bring the product and its ad support back for another five-week flight, [...]

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Burger King, eBay Combo Features Buns, Bids and Booty

Brand Marketing

CHICAGO — Burger King and online auction giant eBay Thursday announced a multi-year alliance in which consumers who purchase certain items at the fast-food eatery can acquire loyalty points that [...]

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MRGL Picks Up Burger King Assignments

Brand Marketing

MIAMI — Burger King has handed McCaffery Ratner Gottlieb & Lane, New York, several product advertising assignments and the mandate to develop “overall music and radio platforms” for national and [...]

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Marketing Restructure May Follow Little Caesars Settlement

Brand Marketing

CHICAGO — Little Caesars franchisees Wednesday resolved a class-action settlement valued at $350 million against franchisor Little Caesar Enterprises, Detroit, the nation’s fourth-largest pizza chain, and the Little Caesar National [...]

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McDonald’s Marketing Plans Include Ronald, Diners, Boston Market

Brand Marketing

NEW YORK–Heeding chairman/CEO Jack M. Greenberg challenge that “More than ever before, we must adapt and seize opportunities,” McDonald’s plans to re-invigorate its Ronald McDonald icon in all marketing and [...]

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Tricon Says Ads, Marketing Have Boosted Sales

Brand Marketing

CHICAGO — Tricon Global Restaurants said that sales at Taco Bell and KFC have shown marked improvement in recent weeks following the launch of new advertising campaigns and menu items. [...]

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McDonald’s Puts Marketing, Management Changes on Menu

Brand Marketing

CHICAGO–Marketing plans, franchisees and more company executives will be affected by the ongoing reorganization at McDonald’s, which this week realigned five U.S. divisions into three and named three existing regional [...]

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Fast Feeder, Cereals Link Discovery

Brand Marketing

Discovery Kids has launched licensing deals with Arby’s restaurants and Quaker Oats’ Life cereals, the latter with TV producer BBC Worldwide Americas and its latest dinosaur cablecast, BBC said. Arby’s, [...]

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McCann-Erickson and Burger King Part Ways

Brand Marketing

CHICAGO–McCann-Erickson and Burger King have parted ways on the fast-food giants $400 million account, sources said.The New York shop won creative duties on the adult consumer portion of the account [...]

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Red Lobster Ad Big on Shrimp

Brand Marketing

CHICAGO — Red Lobster Monday breaks new TV ads to support its fall “30 Shrimp for $9.99” promotion.The new spot, “Test Dummy,” airs nationwide in 15- and 30-second formats on [...]

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McDonald’s Ramps Up Latino Music Fest

Brand Marketing

CHICAGO–McDonald’s on Aug. 8 is slated to kick off a Latin music promotional sweepstakes offer that will mark the fast feeder’s first national Hispanic marketing effort. The company believes its [...]