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Brandweek Staff


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    Hilton Unveils New Brand

    Brand Marketing

    Hilton has unveiled a new hotel brand, Home2Suites, which targets travelers looking for an apartment-like setup, according to AOL Travel. The hotelier is trying to distinguish the brand with a […]

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    Hyundai’s Pre-Super Bowl Campaign Goes Viral

    Brand Marketing

    Hyundai is trying to get ahead of the game by launching a viral pre-Super Bowl campaign. The carmaker is taking a humorous approach in user-generated spots, which show sheep driving […]

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    Dunkin’ Donuts Debuts Campaign for ‘Everyday Joes’

    Brand Marketing

    Dunkin’ Donuts this week launched a multimillion-dollar marketing campaign, featuring “everyday Joes” who drink the chain’s coffee. The Associated Press initially reported the news on Monday. The campaign builds on […]

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    New Balance Faces False Advertising Lawsuit

    Brand Marketing

    Sneaker maker New Balance is in the midst of a class action lawsuit. The lawsuit, filed in the U.S. District Court in Boston, accuses the company of falsely advertising that […]

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    AT&T Warns About Texting While Driving

    Brand Marketing

    Just in time for New Year’s Eve celebrations, AT&T launched a campaign to warm consumers about the dangers of texting while driving. A documentary-style spot features stories about people who […]

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    Brandweek.com’s Top 10 Stories of 2010

    Brand Marketing

    It’s been a busy year here at AdweekMedia—and we’re looking forward to an even busier 2011. As the year draws to a close, let’s take a look at the stories […]

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    Retailers Pitch Value to Holiday Shoppers

    Brand Marketing

    The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and […]

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    Gap’s FEED Campaign Causes Confusion

    Brand Marketing

    Gap is once again trying to raise money for its FEED campaign, which invites shoppers to buy limited edition “made in USA” bags to help fight hunger. But here’s the […]

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    Environmental Groups Sue Exxon Mobil

    Brand Marketing

    Exxon Mobil is facing a lawsuit over pollution caused by its refineries, the Associated Press reported. Environmental groups in Texas filed a lawsuit against the oil giant on Tuesday (Dec. […]

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    McDonald’s Faces More Backlash Over Happy Meal Toys

    Brand Marketing

    First, lawmakers in California voted to ban McDonald’s from offering toys with Happy Meals. Now, the Center for Science in the Public Interest is suing the fast-food chain for “deceptive […]