Caitlin White

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Chipotle’s Secret to Learning Its Customers’ Interests

There are many ways we consume content today, from the simple to the complex. And there are a variety of ways in which we consume food. Can food marketers merge [...]

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How Vegetables Used Marketing to Get Into the #Foodporn Game

When it comes to food marketing, brands have gone all in on #foodporn, which is used to caption 'provocative' images of food on social media. As one of the most [...]

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What Blue Apron’s Content Strategy Can Teach Us About A/B Testing

Today's chefs aren't just preparing meals. They're also taking amazing pictures of those meals and sharing them with loyal followers on Instagram, Facebook and Pinterest. But cooks aren't the only [...]