Chipotle’s Secret to Learning Its Customers’ Interests
There are many ways we consume content today, from the simple to the complex. And there are a variety of ways in which we consume food. Can food marketers merge the two and get results? For a few fast food brands, unconventional content marketing, from stories to emojis, proved to be the catalyst that inspired a long-lasting conversation with consumers.
How Vegetables Used Marketing to Get Into the #Foodporn Game
When it comes to food marketing, brands have gone all in on #foodporn, which is used to caption 'provocative' images of food on social media. As one of the most popular hashtags on Instagram, #foodporn provides marketers with an opportunity to gather data that can be used not just on social, but across other marketing channels as well.
What Blue Apron’s Content Strategy Can Teach Us About A/B Testing
Today's chefs aren't just preparing meals. They're also taking amazing pictures of those meals and sharing them with loyal followers on Instagram, Facebook and Pinterest. But cooks aren't the only ones who can capitalize on the new digital foodie culture. Food brands have a lot to gain as well.