Cara Marcano


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Entravision to Broadcast World Cup

Brand Marketing

LOS ANGELES Entravision Communications today said it would broadcast 2006 FIFA World Cup matches for the first time on FM radio stations in Dallas, Las Vegas and Los Angeles. The [...]

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Telenovelas Available Online

Brand Marketing

NEW YORK Tvext, a new online television channel, is offering popular South American telenovelas in downloadable format for viewing on a computer.The first 20 episodes of Argentine novela Amor en [...]

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Batanga Raises Capital for Marketing

Brand Marketing

NEW YORK Batanga, the privately held company that runs the Batanga.com Web portal, today said it received a $5 million investment from venture capital firm HIG Ventures. The money will [...]

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Mexican Retail Chain Hires Shops for L.A. Entry

Brand Marketing

LOS ANGELES El Puerto de Liverpool, owner of high-end department stores in Mexico, has hired three agencies to handle the promotions, public relations and Web site chores for the rollout [...]

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Grupo Mas Speaks for Georgia-Pacific

Brand Marketing

ATLANTA Georgia-Pacific, the manufacturer of paper products and building materials here, has launched a major initiative targeting Hispanic construction workers in several markets.The campaign, which rolled out this week in [...]

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Reebok Promotes ‘Spanglish’ Site

Brand Marketing

NEW YORK Marketers at Reebok are planning an advertising campaign to promote the company’s new Spanglish Web site, barriorbk.com, which has drawn more than 5,000 unique visitors since it was [...]

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Apparel Maker Appeals to Hispanic Youth

Brand Marketing

NEW YORK Marketers at Reebok are planning an advertising campaign to promote the company’s new Spanglish Web site, barriorbk.com, which has drawn more than 5,000 unique visitors since it was [...]

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MBNA Puts Hispanic Business Into Play

Brand Marketing

NEW YORK MBNA America Bank, the credit card company purchased last month by Bank of America, has launched a search for an agency to handle its U.S. Hispanic outreach, the [...]

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L’Oreal Signs ‘Desperate Housewife’ Longoria

Brand Marketing

NEW YORK Desperate Housewives star Eva Longoria signed a $2 million exclusive worldwide endorsement contract with L’Oreal Paris, a division of L’Oreal USA, the company said.Longoria’s first commercial for L’Oreal, [...]

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Levenson, Legion Share Their Specialties

Brand Marketing

NEW YORK Levenson & Hill has partnered with Hispanic shop Legion Advertising to provide general-market and Latino advertising services for all their clients, the agencies said.Among other brands, the partnership [...]

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Macy’s Looks at 4 Hispanic Shops

Brand Marketing

NEW YORK Macy’s, a unit of Federated Department Stores, this week selected four finalists in its search for a Hispanic ad agency, according to Brian Weart, director of sales promotion, [...]

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‘Bridgez’ to Focus on Hispanic Hip-Hop

Brand Marketing

NEW YORK Bridgez, a new bimonthly English-language magazine about the Hispanic veins of hip-hop culture, will hit newsstands in late April in California, New Jersey, New York, Miami and Chicago, [...]

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Macy’s Seeks Hispanic Agency

Brand Marketing

NEW YORK Macy’s, a unit of Federated Department Stores, has embarked on a search for a Hispanic agency to handle its national advertising. The retailer last week sent out a [...]

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Miami Agencies Compete for Poultry Business

Brand Marketing

NEW YORK Perdue, one of the nation’s largest poultry distributors, is nearing the end of its search for a Hispanic agency to market and advertise its Perdue Farms brand to [...]

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Perdue Finalizing Hispanic Agency Search

Brand Marketing

NEW YORK Perdue, one of the nation’s largest poultry distributors, is nearing the end of its search for a Hispanic agency to market and advertise its Perdue Farms brand to [...]