Carly Mayberry


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MTV Mobilizes to Cover VMAs

Brand Marketing

NEW YORK MTV is introducing a bevy of digital features to orchestrate a deeper level of access and interactivity for viewers of this year’s MTV Video Music Awards.In a network [...]

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MTV, MySpace Join Political Party

Brand Marketing

NEW YORK This presidential race is making for strange bedfellows.For the first time, Viacom-owned MTV and News Corp.’s MySpace are partnering for a series of one-on-one real-time dialogues between the [...]

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Comedy Central’s ‘Test Pilots’: Take Two

Brand Marketing

LOS ANGELES Comedy Central continues to seek out innovative broadband content with the launch today of its second annual “Test Pilots” contest.The online competition, which is a collaboration with fellow [...]

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‘Scarface’ Is Upwardly Mobile

Brand Marketing

LOS ANGELES Say hello to Disney’s little friend: Scarface mobile content.The franchise, which Walt Disney’s Starwave Mobile unit licenses from NBC Universal, has emerged as one of the biggest draws [...]

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Time of the Season: Sprig.com Debuts

Brand Marketing

NEW YORK Washingtonpost.Newsweek Interactive is putting its own spin on environmentally conscious Web sites with the launch Monday of Sprig.com.The new shopping and information online resource will feature original content [...]

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MySpace Goes Political

Brand Marketing

LOS ANGELES MySpace is partnering with unscripted TV guru Mark Burnett on an interactive Internet/TV series aimed at shaking up the nation’s political climate. Through a collaboration with Burnett (Survivor), [...]

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NBC.com Adds Late-Night Fare

Brand Marketing

LOS ANGELES NBC has added a slew of content from its late-night programming to NBC.com.While original and exclusive content from Saturday Night Live, The Tonight Show With Jay Leno, Late [...]

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Digital Innovations Change the Game

Brand Marketing

LOS ANGELES Digital innovations are transforming the very nature of media consumption, according to the voices heard Thursday during the Digital Entertainment Media & Marketing Excellence conference at the Hyatt [...]