Carolyn Giardina


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Which Consumer Electronics Sold Best on Black Friday?

Brand Marketing

Portable MP3 players, video game consoles and accessories, and computers including notebooks and tablets were among the most popular electronics shoppers purchased this weekend, according to interim results from the [...]

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NAB’s Rehr Sees Growth Opportunities

TV / Video

LAS VEGAS While acknowledging the troubled economy, National Association of Broadcasters president and CEO David Rehr asserted that there are “great opportunities for radio and television” in this time of [...]

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NAB’s Rehr Sees Quantum Growth for Industry

TV / Video

While acknowledging the troubled economy, National Association of Broadcasters president and CEO David Rehr asserted that there are “great opportunities for radio and television” in this time of rapid change. [...]

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NAB Probes Future of 3-D

TV / Video

Disney motion pictures group president Mark Zoradi emphasized that “we don’t want a format war for 3-D for the home” as he called for technical standards to enable the wide [...]

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CBG on the Road to 3-D

Digital

Cinema Buying Group, which represents independent theater owners, hopes to soon begin deploying digital cinema and digital 3-D. Of course, that deployment is contingent on installing a digital-cinema system. CBG’s [...]

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Cameron’s ‘Avatar’ Creating Tech Buzz

Digital

With 17 months to go before the release of James Cameron’s sci-fi epic “Avatar,” his first narrative feature since 1997’s “Titanic,” anticipation already is enormous. The wildly ambitious project will [...]

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Technicolor Hires Games Vet Rick Mischel

Digital

Technicolor is taking a big step toward expansion into animation and games with the hiring of animation and games veteran Rick Mischel. He comes on board in the newly created [...]

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Survey Sees Payoff on 3-D

Digital

Theaters that exhibited the November 2007 release “Beowulf” in 3-D saw a 65% sales increase in total boxoffice over comparable theaters that exhibited it in 2-D, according to a new [...]

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Imax Prepping a Massive Digital Transition

Digital

Imax is going digital. The giant of the large-screen format is beginning one of the biggest initiatives in its 40-year history: switching from 70mm film to a digital system of [...]

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Studio Deals Extend Digital Cinema in Europe

Brand Marketing

In a move that could jumpstart the digital cinema transition in Europe, Warner Bros., Paramount Pictures, 20th Century Fox and Walt Disney Studios have signed virtual print fee-style agreements that [...]

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Ascent Media Preps Online Marketplace

Digital

NEW YORK Ascent Media Group is launching a business-to-business content marketplace online with the intent to generate commerce in new markets worldwide. The Ascent Global Media Exchange, or GMX, is [...]

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Advertisers Eye SAG Awards

Brand Marketing

LOS ANGELES While marketers continue to watch for developments in awards season, the SAG Awards are set to go forward Jan. 27 with interest from such brands as MasterCard and [...]

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With Options Limited, Advertisers Eye SAG Awards

TV / Video

LOS ANGELES While marketers continue to watch for developments in awards season, the SAG Awards are set to go forward Jan. 27 with interest from such brands as MasterCard and [...]

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Google’s CEO Defends Ad Deal

Brand Marketing

LAS VEGAS Google president and CEO Eric Schmidt defended his company against antitrust allegations leveled by rivals about its proposed acquisition of DoubleClick in his address Monday at the National [...]