Celeste Ward


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West Coast Creative Vet Moves East for Doremus

Brand Marketing

SAN FRANCISCO Doremus has hired West Coast agency veteran Michael Prieve as executive creative director in its flagship New York office.Prieve, 42, was most recently a creative director at Omnicom [...]

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Goodby’s Handiwork Highlights HP PCs

Brand Marketing

SAN FRANCISCO Goodby, Silverstein & Partners here will launch a global campaign next week for Hewlett-Packard’s personal computers.The work introduces the tagline, “The computer is personal again.”The push starts breaking [...]

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Grant Debuts Outdoor Ads for Noah’s

Brand Marketing

SAN FRANCISCO Grant, Scott & Hurley here has some fun with the word “schmear” in an outdoor campaign that portrays Noah’s Bagels as the best destination for breakfast food.The effort [...]

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WongDoody Wins Anti-Smoking Account

Brand Marketing

SAN FRANCISCO The Washington State Department of Health has awarded its $7 million anti-smoking account to independent WongDoody after a three-month review, agency representatives said.The Seattle shop won the two-year [...]

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Trading Coasts For McCann

Brand Marketing

It was back in New York in 2004 that Joe Burton met his future boss, Matt Ross. The two ad veterans, at different companies, worked together on the global IBM [...]

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Netflix Enlists Gangster, Gladiators and Spy

Brand Marketing

SAN FRANCISCO A gangster, gladiators and an international spy visit people’s homes in the latest Netflix campaign from Goodby, Silverstein & Partners. Three 30-second television spots, which break today, continue [...]

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Pioneer Makes a ‘Drive’ for Happiness

Brand Marketing

SAN FRANCISCO Pioneer Electronics wants people to rediscover the joy of driving in a new campaign from independent Grant, Scott & Hurley here.The “Drive happier” effort for Long Beach, Calif.-based [...]

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Eleven Tempts Casino Crowd

Brand Marketing

SAN FRANCISCO Ameristar Casinos promises “More casino. More fun” in a print campaign by Eleven Inc. that promotes the client’s Black Hawk, Colo., facility to young adults.Copy on one ad [...]

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Universal McCann Adds Exec on Microsoft

Brand Marketing

SAN FRANCISCO Universal McCann here has hired a second senior executive on its showpiece Microsoft business in as many weeks.Steve Soldano joins the Interpublic Group agency as a global managing [...]

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Cole & Weber Ups Elliott to Partner, CD

Brand Marketing

SAN FRANCISCO Cole & Weber United has promoted Jim Elliott to partner and creative director, the agency said today.Elliott started at Cole & Weber in Seattle in 1998 as a [...]

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McCann Hires COO on Microsoft

Brand Marketing

SAN FRANCISCO Interpublic Group’s McCann Worldgroup here has hired former OgilvyOne chief operating officer Joe Burton as COO on the global Microsoft account, the shop’s president said today.Burton starts his [...]

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Y&R S.F.’s Tech Savvy Sways Openwave

Brand Marketing

SAN FRANCISCO After a review, software company Openwave Systems has hired Y&R San Francisco as its brand consultant partner, the agency said today.Y&R will be responsible for Openwave’s brand strategy, [...]

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D/C’s ‘Fork’ Sticks Out at Addys

Brand Marketing

SAN FRANCISCO A Hard Rock Cafe print ad, “Fork,” by independent agency Duncan/Channon won best of show at the 2006 San Francisco Bay Area Addy awards competition last week.D/C executive [...]

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Ammo Brings In Strategy Head

Brand Marketing

Gary Stein has always been kind of a word-of-mouth marketing junkie.The San Francisco native is a promotions and marketing expert who frequently can be found speaking at conferences and on [...]

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Mariners’ Ads Focus on Team’s Stars

Brand Marketing

SAN FRANCISCO Copacino + Fujikado has unveiled a new campaign for the Seattle Mariners tagged “My oh my.”The independent Seattle shop created six 30-second TV spots that feature star players [...]