Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers
As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to interact with ads or making in-app shopping more rewarding, it all starts with dynamic human understanding.
Looking Beyond the App Store
With the recent passing of the one-year anniversary of the Apple iTunes App Store, we have seen 1 billion mobile applications downloaded for the iPhone. Of the more than 50,000 […]