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Profile: Tommy Means

Brand Marketing

Mekanism founder Tommy Means is best known for his work directing viral Web videos. But he is about to make his mark in the movies with this month’s theatrical release [...]

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Live Commercials Return to TV

Brand Marketing

As Garmin was working on its TV plan for the second quarter last year, the company issued a challenge for itself and its network partners to come up with new [...]

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True Confessions: Real-People Ads Let It All Hang Out

Brand Marketing

NEW YORK A TV commercial for Commit Stop Smoking Lozenges, “Babies Aren’t Easy,” finds 36-year-old Lisa navigating Los Angeles traffic while dealing with her screaming baby in her car’s backseat. [...]

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Frozen In Time

Brand Marketing

The tiny, immobile Travelocity gnome. The big-headed, always smiling Burger King. The 6-foot-tall, perfectly still Quaker Oats man. We’ve seen inanimate ad icons before, but more and more of them [...]

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Kings Of Content

Brand Marketing

Meet the Kings of Content—our picks for companies creating and/or distributing the hottest, most innovative material around. Web newcomer YouTube and ever-expanding MTV Networks have a finger on the pulse [...]

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Doing Double Duty

Brand Marketing

It’s one thing to walk onto the set of a commercial shoot as a creative. It’s another thing entirely to walk onto the set as “the director”: the pressure is [...]

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Romper Room

Brand Marketing

It is only a couple of hours into a Virgin Mobile commercial shoot, and the 2-year-old twins who are sharing the role of the baby have already torn apart a [...]

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Selling Out Is Now In

Brand Marketing

A s those of you who have unsuccessfully courted A-list celebrities for your U.S. campaigns know, despite being offered beaucoup bucks, incredibly short working hours and ridiculously lavish perks, many [...]

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By The Fans, For The Fans

Brand Marketing

It’s an overcast September day, and Edmond Plass is doing something that he never imagined: He’s volleying with tennis legend John McEnroe at Brooklyn’s Prospect Park Tennis Center, where Plass [...]

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Outshining The Past

Brand Marketing

You roared out of Cannes with a gold Lion. Your campaign dominated The One Show and the Clio Awards (owned by Adweek parent company VNU) and captured a D&AD pencil. [...]

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Living The Rainbow

Brand Marketing

Sheep with human faces, a teenage boy with blender-hands and tree-munching lumberjacks—these are just a few of the outrageous characters featured in a campaign of eight Skittles TV spots that [...]

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5 Minutes Of Fame

Brand Marketing

The Perlorian Brothers, Jared Hess, Martin Granger, Happy, Blue Source, Mark Gilbert, David Gordon Green, Nicolai Fuglsig, The Glue Society and Stylewar. If these names generate some tongue-wagging, it’s because [...]

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Laugh Factory

Brand Marketing

In recent weeks, San Francisco’s Goodby, Silverstein & Partners has boosted its comedic potential so much that even Comedy Central would be envious. The agency has hired former creative-turned-commercial-director-turned-creative-again Mike [...]