Christoph Becker


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Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

Brand Marketing

Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better [...]

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Your Company’s Value Hinges More on Emotion Than Data

Brand Marketing

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data.

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The Whole Culture of a Business Should Be Built on Its ‘Why’

Brand Marketing

Business. The word used to conjure up dreary images of briefcases and pressed shirts. 

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Customers Want Emotional Connections, Not Data

Brand Marketing

Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy [...]

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Voice: Intimacy as Opportunity

Brand Marketing

There is no doubt that these are the best times to be in the ideas business. This is a time of propelling progress on almost all fronts. We have to [...]