Craig Atkinson

  • This is a Profile

    Agencies Should Gamify Their Cultures and Operations

    Brand Marketing

    Back when the massive explosion in gaming first appeared on everyone’s radar in the mid-2000s, alarmed legislators, regulators and old fogies commissioned research to find out exactly what affect all this gaming was having on “the youth of today.” 

    This is a Profile

    The Marketer’s Guide to Reaching Millennials

    Brand Marketing

    Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.