Cristina Merrill


This is a Profile

Seagram Kicks Off Media Review

Brand Marketing

$30 Mil. ‘Mini-Consolidation’ Could Pave Way For Larger Contest NEW YORK–Seagram Americas has kicked off an informal review to consolidate media buying for at least four of its major liquor [...]

This is a Profile

IPG’s Marriage Of Media Equals

Brand Marketing

New Unit To Span 35 Countries; APL, Lowe May Move Buying NEW YORK–In creating its media giant, the Interpublic Group of Cos. has also opened its doors to the world’s [...]

This is a Profile

Horizon Wins Cadwell Media Job

Brand Marketing

Horizon Media here has continued its recent growth spurt, landing some $20 million in media buying and planning duties for Cadwell Davis Partners. Previously owned by Saatchi & Saatchi, Cadwell [...]

This is a Profile

Cook Shopping Winn-Dixie’s Media Chores

Brand Marketing

At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores: Creative Media and Zenith, both in New York, and Carat ICG in Los [...]

This is a Profile

Winn-Dixie Shops Media Buying

Brand Marketing

N.Y., L.A. Specialists Have Met With Store’s William Cook Agency NEW YORK–Winn-Dixie Stores is considering unbundling its $60 million media buying account, according to sources. The Jacksonville, Fla.-based supermarket chain [...]

This is a Profile

Carat Jostling For Winn-Dixie Media Buying

Brand Marketing

At least three agencies are pitching the $60 million media buying business of supermarket chain Winn-Dixie Stores: Carat ICG in Los Angeles and Creative Media and Zenith, both in New [...]

This is a Profile

CIA Looks to Enter U.S. Via VSM

Brand Marketing

Acquisition Could Start Battle For Media Player With WPP’s Sorrell NEW YORK–CIA Group, Europe’s second-largest media specialist, is in talks to acquire VSM Media, sources said. The deal, which one [...]

This is a Profile

Andrews Joins TBS Media

Brand Marketing

In the wake of two significant account losses, TBS Media Management has hired Jeff Andrews from Grybauskas Beatrice to head its new business efforts. Andrews joins TBS as senior vice [...]

This is a Profile

Media Agencies: Allstate Was A ‘waste Of Time’

Brand Marketing

Deloitte & Touche last week informed agencies that Allstate Corp. will not place its TV media buying business in review “at this time.” Deloitte’s initial letter [Adweek, June 15] said [...]

This is a Profile

Carat To Introduce Fortuna Optimizer For Spot Buys

Brand Marketing

With Office Consolidation, the Plan Is to Double Shop’s Capacity NEW YORK–Recently arrived Carat North America chief executive David Verklin is reorganizing the agency’s broadcast spot buying department and adding [...]

This is a Profile

News Analysis: The More The Merrier

Brand Marketing

As More Media Shops Sign Competing Accounts, Few Clients Complain The adage two’s company, three’s a crowd no longer seems to hold much weight in today’s media buying arena. Now [...]

This is a Profile

Diageo Plans Global Consolidation

Brand Marketing

Spirits Marketer to Reshuffle Media Shops on its $200 Mil. Account NEW YORK–Diageo, the world’s largest marketer of alcoholic beverages, is planning a global media consolidation later this fall involving [...]

This is a Profile

News Analysis: Miller Suit Ripples In Media Circles

Brand Marketing

Guarantees, Common Practices, Ethics and Obligations at Issue NEW YORK–The federal lawsuit Miller Brewing launched against Bates USA and Zenith Media on June 18 provides a study in business ethics [...]

This is a Profile

Final Slice Of Apple Pie

Brand Marketing

Omnicom to Take All Client’s Global Tasks NEW YORK–Apple Computer is close to moving the last piece of its entire global advertising business to Omnicom Group agencies. Media buying responsibilities [...]

This is a Profile

JWT, Ogilvy Inch Closer

Brand Marketing

WPP Agencies Study Media Research Merger NEW YORK–J. Walter Thompson and Ogilvy & Mather have formed a steering committee to investigate ways of pooling media research functions under their existing [...]