Daisy Whitney, The Hollywood Reporter


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Apple to Stream TV, Netflix Content

Brand Marketing

Signaling the growing importance of both the over-the-top marketplace and the role of Netflix in Hollywood, Apple rebooted its TV strategy on Wednesday via deals to stream Netflix content as [...]

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Analysis: iPad May Underwhelm Big Media

Digital

After months of hype that reached a fever pitch in the past few weeks, Apple’s new iPad is likely to underwhelm executives in Hollywood who had their fingers crossed that [...]

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Google Starts Booking Upfront Deals

Brand Marketing

Google TV Ads has begun booking upfront deals with agencies and advertisers for the first time. Marketers are committing upwards of seven figures to buy ads through the system in [...]