Dani Cushion

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How to Keep Holiday Cheer From Turning Into Holiday Churn

For most retailers, the holidays are not merely the busiest shopping time; they can also determine just how good (or bad) a year is going to be. The number one [...]

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Just How Loyal Are Your Loyal Customers?

It seems like such a beautiful relationship. You've got a regular thing going with what you believe is a solid base of loyal customers. You both couldn't be happier.