David Cummings


This is a Profile

As Boxing Returns to Prime Time, Will Ad Dollars Follow?

TV / Video

Looking for the latest proof of the power of live programming? Turn to NBC on Saturday night.

This is a Profile

Nickelodeon Says It’s Growing Audience by Adding Sports to the Mix

TV / Video

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out?

This is a Profile

Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?

TV / Video

Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw [...]