David Kaplan


  • MVBMS Adopts Regular Family in Upstate N.Y.

    Brand Marketing

    Consider it Focus Group Version 2.0.Nearly two years ago, Euro RSCG MVBMS Partners turned the quiet town of Kingston, N.Y., into its ongoing test site, selecting 10 middle-class families in […]

    Hotlines

    Brand Marketing

    Holding-Company Leaders Head Pitches in HSBC Review NEW YORK Holding-company chiefs last week led agency teams during credentials and executive capabilities presentations for HSBC Group’s estimated $600 million marketing-services account. […]

    Off to Work We Go

    Brand Marketing

    The Dow Jones industrial average was broadly higher Friday following a Labor Department report showing strong job growth in January. It was the best month for job creation since December […]

    Nielsen, TiVo Partner to Market DVR Data

    Brand Marketing

    NEW YORK Nielsen Media Research, which typically measures broadcast audience levels, is extending its abilities now that it has an agreement with direct video recorder provider TiVo to deliver information […]

    Ex-Ogilvy Exec Pleads Guilty in ONDCP Case

    Brand Marketing

    NEW YORK A former Ogilvy & Mather media executive has pleaded guilty in federal court to overbilling the government for work on behalf of the Office of National Drug Control […]

    A Chill in the Air

    Brand Marketing

    The Dow Jones Industrial Average fell a notch Friday amid reports of a weaker-than-expected fourth quarter. The Federal Reserve Board’s midweek hint of an interest- rate hike down the road […]

    MediaVest Scores in Masterfoods’ Consolidation

    Brand Marketing

    NEW YORK Masterfoods has consolidated its U.S. media buying and planning account with roster shop MediaVest, a unit of Publicis Groupe, the client has confirmed. Masterfoods spent more than $350 […]

    Hotlines

    Brand Marketing

    The Wolf Group Shutters Struggling New York OfficeNEW YORK The Wolf Group is closing its Manhattan office effective immediately, sources said [Adweek Online, Jan. 30]. Paul Kelly, president and CEO […]

    SpikeDDB Joins Pepsi’s Super Bowl Lineup

    Brand Marketing

    NEW YORK A new 30-second Pepsi-Cola TV spot created by Omnicom’s SpikeDDB will premiere on this Sunday’s Super Bowl broadcast.In the spot, called “Diner,” a heartsick man (played by Kel […]

    South African Tourism Picks Mediaedge:cia

    Brand Marketing

    NEW YORK South African Tourism has chosen siblings Mediaedge:cia and Nota Bene to handle its estimated $15 million global planning and buying account.A total of 27 undisclosed South African agencies […]