David Kilburn


  • This is a Profile

    Publicis Aspires to Become No. 4 in Japan

    Brand Marketing

    TOKYO–Behind a smokescreen of public statements that it wants to buy one of Japan’s smaller agencies, Publicis is setting its sights much higher.Publicis’ goal is to acquire a significant equity […]

    This is a Profile

    Publicis Aspires to Become No. 4 in Japan

    Brand Marketing

    Behind a smoke screen of public statements that it wants to buy one of Japan’s smaller agencies, Publicis is setting its sights much higher.Publicis’ goal is to acquire a significant […]

    This is a Profile

    Aegis Buys Stake in Japan Media Specialist SPI

    Brand Marketing

    Aegis Group plc today is expected to make known the acquisition of 75 percent of Strategic Planners International, an independent media specialist.The Tokyo-based company will be renamed Carat SPI Ltd. […]

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    Adweek Feature: Getting A Foot In The Door

    Brand Marketing

    Playing Catch-up in Asia, Omnicom Folds a Top- 10 Japanese Agency into BBDO TOKYO–Japan’s formidable trade barriers are crumbling. The latest proof: Omnicom Group announced last week that it intends […]

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    Letter From Korea: Service With A Smile

    Brand Marketing

    To stimulate sales in a depressed economy, ads rely on humor Adversity is the mother of invention. just ask korean advertisers and their agencies. At present, they are coping with […]

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    Media Agencies: Sea Change

    Brand Marketing

    As media proliferates in Asia, the media-buying world begins to unbundle While the currency crisis rocks Asia Pacific like a powerful earthquake, the economic tremors have had a far-reaching effect-a […]

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    Letter From Asia: Enterprising Spirits

    Brand Marketing

    Call it destiny. There is a tide in the affairs of men which can lead to fortune. The catch: You have to make your own opportunity. Andreas Dannenberg, David Carlson […]

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    Letter from Tokyo: The Big Picture

    Brand Marketing

    Dentsu president Yutaka Narita’s agenda can be summed up in two words: global reach. Addressing his legions in January, Narita predicted: “If we miss the opportunity to globalize our business, […]

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    Letter From Asia: Coping With Crisis

    Brand Marketing

    The new year in korea begins with touches of ceremony. company presidents, for instance, usually make Agincourt-style speeches about future challenges. These stirring words gird troops accustomed to 20 years […]

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    Letter From Tokyo: Star Power

    Brand Marketing

    Japanese creative directors know one way to achieve client success: Reach for the stars. Indeed, more than 70 percent of all Japanese commercials feature a celebrity. Most are Japanese, but […]