David Kiley


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Mercedes holds Twitter race for Super Bowl

Creativity

Mercedes-Benz, which is advertising on the Super Bowl this year, is hoping to drive engagement with something called the “Tweet Race to the Big Game.” Beginning four days before the [...]

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Toyota asks for help deciding plural of Prius

Creativity

Toyota is trying to make Prius into a family of vehicles, not just the top-selling hybrid. At the North American International Auto Show this week, the Japanese automaker unveiled two [...]

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Pomplamoose driving a Hyundai to stardom

Creativity

If you ever wondered how big your career could get with that Hammond organ you got as a kid, consider the budding success of Pomplamoose. Hyundai tapped the YouTube-born indie-rock [...]

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Doner Wins Choice Hotels, Harman Audio

Brand Marketing

Independent Doner in Southfield, Mich., has been awarded the ad accounts of Choice Hotels and Harman Audio, worth some $60 million in combined billings. The wins come a few weeks [...]

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Doner Adds $60 Mil. From Choice Hotels, Harman

Brand Marketing

Independent Doner in Southfield, Mich., has been awarded the ad accounts of Choice Hotels and Harman Audio, worth some $60 million in combined billings. The wins come a few weeks [...]

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Oprah’s Audience Meets the New VW Beetle

Brand Marketing

Volkswagen of America continues to look for the biggest media environments in which to introduce new models, choosing today’s Oprah Winfrey telecast to show the world the 2012 New Beetle—and [...]

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VW ‘Bugs’ Oprah’s Audience, Gives Cars to All

TV / Video

Volkswagen of America continues to look for the biggest media environments in which to introduce new models, choosing today’s Oprah Winfrey telecast to show the world the 2012 New Beetle [...]

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Chrysler Shifts Dealer, Retail Advertising to Doner

Brand Marketing

Chrysler has awarded its dealer/retail advertising—estimated to be potentially $500 million in billings next year—to Doner, according to Olivier Francois, the automaker’s chief marketer, who is also CEO of the [...]

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Chrysler Shifts Dealer, Retail Biz to Doner

Brand Marketing

Chrysler has awarded its dealer/retail advertising — estimated to be worth potentially $500 million in billings next year — to Doner, according to Olivier Francois, the automaker’s chief marketer, who [...]

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Why GM Is Parting Ways With Mr. Goodwrench

Brand Marketing

After 38 years, GM is sending its iconic “Mr. Goodwrench” to the junkyard. The automaker plans to discontinue the long-running campaign in February, as part of a de-emphasis on GM [...]

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Why GM’s Scrapping Mr. Goodwrench

Brand Marketing

After 38 years, GM is sending its iconic “Mr. Goodwrench” to the junkyard. The automaker plans to discontinue the long-running campaign in February, as part of a de-emphasis on GM [...]

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Guerrilla Marketing 2010

Brand Marketing

Guerrilla marketing used to be easy to define. If a New Yorker happened to notice a Jeep Grand Cherokee driving up the side of a building near Madison Square Garden [...]

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Why VW Has So Much Riding on the 2011 Jetta Launch

Brand Marketing

Volkswagen’s first product launch with ad agency Deutsch/LA for the 2011 Jetta has one major takeaway: This Volkswagen is not as expensive as you thought. Indeed, value takes a front [...]

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‘Mad Men’ Actor Drives Lincoln

Brand Marketing

Mad Men actor John Slattery is only 48, but he looks 60. That makes him an intriguing choice for Ford Motor Co., which has tapped the TV adman to pitch [...]