David Lipin


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Mendelsohn/Zien, BMW Head for the Mountains

Brand Marketing

Mendelsohn/Zien’s latest TV commercial for BMW could take a road trip beyond its home turf in the automaker’s Western region. The 30-second spot, titled “Dictionary,” began airing last week in [...]

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Odyssey Finds a Golfing Enemy: the Greenkeeper

Brand Marketing

Backed by what it calls “extensive research,” Matthews/Mark is launching ads for Odyssey that comi cally blame the greenkeeper for all golf putting follies. The San Diego agency launches four [...]

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Another Senior Manager Arrives to Boost C-E/West

Brand Marketing

After a sluggish year in which it won no new business, Campbell-Ewald/West is hoping some added executive firepower can make a difference. The Warren, Mich.-based agency is sending Jeff Scott, [...]

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Healthy Living Account in Play

Brand Marketing

LOS ANGELES-The California Department of Health Services is looking for an advertising agency to craft a campaign offering the same sage advice mothers have been giving their children for generations. [...]

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Layoffs at Ground Zero

Brand Marketing

LOS ANGELES-Ground Zero is the latest shop to trim its workforce as a result of the slowing economy. Jim Smith, president of the Marina del Rey, Calif., agency, confirmed that [...]

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Ogilvy Wins Mag-Lite Account

Brand Marketing

LOS ANGELES-Ogilvy & Mather, which is still basking in the glow of a major account win earlier this year, has something else to boast about. The agency has been tapped [...]

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California Reviews Health Account

Brand Marketing

The state health department is looking for an advertising agency to offer the same sage advice mothers have been giving their kids for generations.The California Department of Health Services has [...]

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Riester-Robb Expanding Into L.A., Salt Lake City

Brand Marketing

Continuing its expansion in the West, Phoenix-based Riester-Robb has acquired Utah ad agency Harris & Love and is opening an office in Los Angeles. Riester established a Bay Area office [...]

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Bates, PacSun Get Close to Teens

Brand Marketing

With ads that feature real surfing and skateboarding teens talking about their hip boardware, Bates USA West has become the latest proprietor of reality television. The Irvine, Calif., agency has [...]

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Wieden Hires Camp

Brand Marketing

As Diet Coke gears up for a new campaign, its agency, Wieden + Kennedy, is hiring a new creative director for the brand. Roger Camp joins the Portland, Ore., shop [...]

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Safeco Abruptly Drops WongDoody

Brand Marketing

WongDoody has lost the Safeco account less than a year after beating Seattle rival Cole & Weber in a shootout. WongDoody, which landed the estimated $7 million creative and media [...]

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Herz Rises Quickly at TBWA\C\D

Brand Marketing

When Karin Herz joined TBWA\Chiat\Day as a receptionist in 1996, management knew immediately that the recent college graduate had great potential. Herz, 26, has proven her worth by rising to [...]

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HostPro Taps 2 Shops

Brand Marketing

Wolfe/Doyle Ad ver tising and Horizon Media are partnering to handle ad duties for HostPro, a Web hosting subsidiary of Micron. Billings are estimated at $15 million. The agencies jointly [...]

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davidandgoliath Promotes Kia’s ‘Darn Good Cars’

Brand Marketing

In anticipation of a product launch, davidandgoliath has changed the tagline for Kia Motors America. “Darn good cars” replaces “It’s about time everyone had a well made car” in four [...]

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Initiative Media Establishing Corporate University

Brand Marketing

Staffers at Initiative Media North America are sharpening their No. 2 pencils as the agency launches a corporate university to better train them. Initiative is creating three classes—Media 101, 201 [...]