David Ward


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Gaming Turns to Film Industry for Assistance

Digital

Can Hollywood movie studios save the video game business? It seems an unlikely scenario given the studies that suggest moviegoers are increasingly forgoing the latest film releases to spend their [...]

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Microsoft Migrates Xbox Into Prime Time

Brand Marketing

SAN DIEGO Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of [...]

This is a Profile

Microsoft Migrates Xbox Into Prime Time

Brand Marketing

Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of the popular [...]

This is a Profile

Microsoft Looks to Marry TV, Gaming With Prime Xbox

Digital

Microsoft is moving closer to its goal of bringing the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive [...]

This is a Profile

Warner Bros. Backs New Game Console

Digital

Warner Bros. is among the financial backers of a new gaming venture, OnLive, that promises to leverage cloud computing and broadband connectivity to provide high-end play of the latest video [...]

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Fox’s American Idol Gets iPhone App

Digital

FremantleMedia is launching a new mobile application for fans of American Idol. Apple iPhone and iPod Touch users will be able to get videos of the current 13 finalists in [...]

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Jay Cohen Tapped for MTV Games

Digital

Jerry Bruckheimer is hiring Jay Cohen, newly departed senior vp publishing Ubisoft North America, in a leading role at the video games division the veteran producer is launching with MTV [...]

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Sony Online Deals for PoxNora

Digital

Sony Online Entertainment has acquired the PoxNora collectible card game from Tucson, Ariz.-based Octopi as it looks to build on what has emerged as a successful category for the online [...]

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Fox Taps Senior VP for New Media

TV / Video

20th Century Fox has named Gary Rosenfeld, former head of worldwide licensing and acquisitions for game publisher THQ, as its senior vp of new media licensing. Rosenfeld will oversee the [...]

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Paris Firm Buys Into GameTap

Digital

Time Warner’s Turner Broadcasting has found a partner for its money-losing GameTap service, announcing a deal with Paris-based Metaboli to create a global online gaming network. Under the deal, Atlanta-based [...]

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Game Site Banks on ‘Fatal1ty’

Digital

PwnOrDie.com, the new gaming-centric Web site from Or Die Networks, has inked a deal that will install video-game champion Johnathan “Fatal1ty” Wendel as its star attraction. Fatal1ty will provide input, [...]

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Game Site Banks on ‘Fatal1ty’

Brand Marketing

SAN DIEGO PwnOrDie.com, the new gaming-centric Web site from Or Die Networks, has inked a deal that will install video-game champion Johnathan “Fatal1ty” Wendel as its star attraction. Fatal1ty will [...]

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Ubisoft, Paramount Play ‘Tropic’ Game

Digital

Paramount has teamed with game publisher Ubisoft and in-game advertising company Massive on an in-game scavenger hunt promoting the Aug. 13 theatrical release of “Tropic Thunder.” Leveraging the online connectivity [...]

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Horror Helmers Do Comedy for Xbox Live

Brand Marketing

SAN DIEGO Safran Digital Group and Microsoft have struck a deal through which some of the leading directors in horror/supernatural filmmaking will try their hands at comedy as the first [...]

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‘L Word’ Virtual World in Works

Digital

Showtime has inked a deal with virtual world technology company The Electric Sheep Company to create a standalone Web-based virtual world for drama series “The L Word.” The L Word [...]