David Ward


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    Gaming Turns to Film Industry for Assistance

    Digital

    Can Hollywood movie studios save the video game business? It seems an unlikely scenario given the studies that suggest moviegoers are increasingly forgoing the latest film releases to spend their […]

    This is a Profile

    Microsoft Migrates Xbox Into Prime Time

    Brand Marketing

    SAN DIEGO Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of […]

    This is a Profile

    Microsoft Migrates Xbox Into Prime Time

    Brand Marketing

    Microsoft is moving to bring the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive version of the popular […]

    This is a Profile

    Microsoft Looks to Marry TV, Gaming With Prime Xbox

    Digital

    Microsoft is moving closer to its goal of bringing the worlds of TV and videogames closer together. The long-awaited first offering for its Xbox Live Primetime initiative is an interactive […]

    This is a Profile

    Warner Bros. Backs New Game Console

    Digital

    Warner Bros. is among the financial backers of a new gaming venture, OnLive, that promises to leverage cloud computing and broadband connectivity to provide high-end play of the latest video […]

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    Fox’s American Idol Gets iPhone App

    Digital

    FremantleMedia is launching a new mobile application for fans of American Idol. Apple iPhone and iPod Touch users will be able to get videos of the current 13 finalists in […]

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    Jay Cohen Tapped for MTV Games

    Digital

    Jerry Bruckheimer is hiring Jay Cohen, newly departed senior vp publishing Ubisoft North America, in a leading role at the video games division the veteran producer is launching with MTV […]

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    Sony Online Deals for PoxNora

    Digital

    Sony Online Entertainment has acquired the PoxNora collectible card game from Tucson, Ariz.-based Octopi as it looks to build on what has emerged as a successful category for the online […]

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    Fox Taps Senior VP for New Media

    TV / Video

    20th Century Fox has named Gary Rosenfeld, former head of worldwide licensing and acquisitions for game publisher THQ, as its senior vp of new media licensing. Rosenfeld will oversee the […]

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    Paris Firm Buys Into GameTap

    Digital

    Time Warner’s Turner Broadcasting has found a partner for its money-losing GameTap service, announcing a deal with Paris-based Metaboli to create a global online gaming network. Under the deal, Atlanta-based […]