Dawn Wilensky


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Martha Stewart Paint Makes a Splash at Home Depot

Brand Marketing

Martha Stewart continues to broaden her distribution base with an exclusive range of interior and exterior paint, as well as a line of 10 eco-friendly cleaning products, to launch at [...]

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Pepsi Opens Online Interactive Store

Brand Marketing

Pepsi this week opened the (virtual) doors to its interactive store, where consumers can shop for contemporary and vintage collectibles, accessories and apparel, and read the latest Pepsi news. The [...]

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Walmart ‘Korners’ the Kiss Market

Brand Marketing

NEW YORK The release of Kiss’ first new album in 11 years was music to Walmart’s ears as the retailer readies “Kiss Korners,” dedicated areas in its electronics departments and [...]

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Toys ‘R’ Us Buys KB Toys

Brand Marketing

Toys “R” Us continues to reinforce its status as “The World’s Greatest Kids’ Brand” with the acquisition of the KB Toys brand which includes its URL, KBToys.com, its trademarks and [...]

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Mattel’s ‘Avatar’ Toys Have High-Tech Twist

Brand Marketing

Augmented reality is a key feature of Mattel’s line of toys supporting the theatrical release of Twentieth Century Fox’s Avatar in December 2009. “The development of our Avatar toy line [...]

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Licensing Deals for Monty Python

Brand Marketing

NEW YORK Monty Python, poster child of the wild and wacky for the past 40 years, will now be immortalized on greeting cards and posters in a series of new [...]

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Monty Python Scores Licensing Deals

Brand Marketing

For the past 40 years, Monty Python has been the poster child for the wild and wacky and now the property will be immortalized on greeting cards and posters in [...]

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‘CSI’ Checks Into MGM Grand

Brand Marketing

CSI returns to the scene of the crime, so to speak, as an interactive exhibit at the MGM Grand Hotel & Casino on the Las Vegas strip, the setting of [...]

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CBS Scripts Licensing Model

Brand Marketing

CBS Consumer Products is becoming a major headliner in the licensing world with a broad range of initiatives planned. Its two-year-old CBS Films theatrical division is currently developing more than 25 [...]

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Guinness World Records Gets Into Licensing

Brand Marketing

Guinness World Records hopes to generate a record number of consumer impressions with the creation of a new licensing department that will develop opportunities in consumer products and promotional licensing. [...]

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Trading Cards to Promote ‘Idol’ Worship

Brand Marketing

If Upper Deck plays its cards right, American Idol fans will head to their favorite stores April 21 and pick up a set of trading cards that feature their faves [...]

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SC Johnson Looking to Clean Up Brand Portfolio

Brand Marketing

SC Johnson wants to make a household name of its household brands with its first foray into the world of consumer products. The 120-year-old company won’t go at it alone. [...]

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Hello Kitty Taps Jakks as Licensing Partner

Brand Marketing

The licensing program for Hello Kitty is sitting pretty now that Jakks Pacific has signed on as a partner in creating a presence for the brand in the mass market [...]

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Maryoku Yummy Hits Tween Brands Stores

Brand Marketing

American Greetings Properties is hoping that tween girls put Maryoku Yummy on their wish lists now that a consumer products program has been rolled out at nearly 600 Tween Brands [...]

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Spin Master Takes On Emerging Boys’ Brand

Brand Marketing

Things are going to get more chaotic for Spin Master. The toymaker has signed on as master toy licensee for Chaotic, a collectible trading card game that integrates an online [...]