Della De Lafuente


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    Nissan Hires Hispanic Shop

    Brand Marketing

    Nissan North America has named Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources said. Nissan […]

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    Telemundo to Air Mexican Soccer

    Brand Marketing

    NEW YORK Telemundo Communications Group has reached an agreement with Grupo Televisa that gives the U.S. Hispanic network broadcast rights to televise the home soccer games of six top Mexico […]

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    Nissan Hires Dieste Harmel

    Brand Marketing

    NEW YORK Nissan North America has named Omnicom Group Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a […]

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    Todobeb

    Brand Marketing

    Multimedia parenting company Todobeb

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    Todobebe’s Fiesta Delivers

    Brand Marketing

    NEW YORK Multimedia parenting company Todobebe’s “Viva la Familia” initiative, a one-day event for Hispanic moms, attracted a record 171,335 participants in 10,000 homes in 150 cities and 43 states […]

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    ImpreMedia Lets Users Define Hispanic Heritage

    Brand Marketing

    NEW YORK ImpreMedia today debuts a user-generated content mini site that will give users an online destination embracing Hispanics’ diverse heritage. The site is part of a multimedia marketing effort […]

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    Baskin-Robbins Serves Up U.S. Hispanic Marketing Post

    Brand Marketing

    Baskin-Robbins said today that Carlos Nu

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    Kimberly-Clark Offers ‘Consejos’ to Latina Moms

    Brand Marketing

    Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a program launched this week, dubbed “De Mam

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    Kimberly-Clark Reaches Out to Moms

    Brand Marketing

    NEW YORK Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice). Dubbed “De […]

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    NYC’s Hispanic Heritage Event is a Fiesta for Marketers

    Brand Marketing

    This Saturday People en Espa