Della De Lafuente


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Nissan Hires Hispanic Shop

Brand Marketing

Nissan North America has named Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a review, sources said. Nissan [...]

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Telemundo to Air Mexican Soccer

Brand Marketing

NEW YORK Telemundo Communications Group has reached an agreement with Grupo Televisa that gives the U.S. Hispanic network broadcast rights to televise the home soccer games of six top Mexico [...]

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Nissan Hires Dieste Harmel

Brand Marketing

NEW YORK Nissan North America has named Omnicom Group Hispanic shop Dieste Harmel & Partners, Dallas, to handle the multicultural marketing business for its Nissan and Infiniti brands following a [...]

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Todobeb

Brand Marketing

Multimedia parenting company Todobeb

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Todobebe’s Fiesta Delivers

Brand Marketing

NEW YORK Multimedia parenting company Todobebe’s “Viva la Familia” initiative, a one-day event for Hispanic moms, attracted a record 171,335 participants in 10,000 homes in 150 cities and 43 states [...]

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ImpreMedia Lets Users Define Hispanic Heritage

Brand Marketing

NEW YORK ImpreMedia today debuts a user-generated content mini site that will give users an online destination embracing Hispanics’ diverse heritage. The site is part of a multimedia marketing effort [...]

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Baskin-Robbins Serves Up U.S. Hispanic Marketing Post

Brand Marketing

Baskin-Robbins said today that Carlos Nu

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Kimberly-Clark Offers ‘Consejos’ to Latina Moms

Brand Marketing

Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a program launched this week, dubbed “De Mam

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Kimberly-Clark Reaches Out to Moms

Brand Marketing

NEW YORK Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice). Dubbed “De [...]

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NYC’s Hispanic Heritage Event is a Fiesta for Marketers

Brand Marketing

This Saturday People en Espa

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Marketers Join ‘People en Espanol’ Fiesta

Brand Marketing

NEW YORK People en Espanol on Saturday mounts Fiesta 2008, an all-day family event that celebrates Hispanics’ heritage and provides a lucrative venue for marketers to connect with consumers up [...]

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Premium M&M’s Make Fashionable Debut

Brand Marketing

NEW YORK Mars’ new line of premium chocolate M&M’s made a fashionable debut Sunday when new pitchwoman Eva Longoria Parker unveiled the candy collection at Mercedes Benz Fashion Week in [...]

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Mazola Taps Lapiz for Cooking Oil Biz

Brand Marketing

ACH Food said this week it has hired Hispanic ad shop L

This is a Profile

Mazola Taps Lapiz for Cooking Oil Biz

Brand Marketing

NEW YORK ACH Food has hired Hispanic ad shop Lapiz, Chicago, to handle creative duties for its Mazola cooking oil business, following a review, the company confirmed. The company also [...]

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Upstart V-me Scores Ad Deals

TV / Video

NEW YORK Upstart Hispanic digital network V-me has lined up ad partnerships for 2008-09 with 25 major national advertisers with about six weeks to go before closing its first upfront [...]