Dennis Yu


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There Is No Salvation for the ‘Facebook Expert’

Digital

The Facebook tech weenie or Facebook guru will be dead soon, along with all single-channel marketers.

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The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

Digital

If you’re a consultant or agency, qualifying clients is painful--explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their [...]

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A Social Media Manager’s View on SEO

Digital

If you're a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings.

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6 Simple Steps to Lower Your Cost Per Facebook Fan

Digital

Sure, having a lot of Facebook fans is great, but how do you drive down the cost per fan while increasing the quality of fans?

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Dissection of a Facebook Spammer and What You Can Learn From It

Digital

Have you seen a rise in sneaky ads on Facebook?

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Facebook Shows How to “Do More with Less”

Digital

The summary: you'll soon be able to do more of the things that you're not doing now because you'll be spending less time doing inefficient things.

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7 Reasons Why Trying to Steal Your Competitor’s Traffic Will Backfire

Digital

Focus on your customer, not a perceived competitor. If think you have a clear competitor, then you're either not fully understanding content marketing (your why) or you're in a highly [...]

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If You’re Not Paying Attention to Your Influencers, You’re Burning Money

Digital

You’ve made quite a significant investment in building your brand. Aligning with the right influencers for your business is more important than their potential impressions.

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Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise

Digital

Smart Facebook ads are no different than smart email marketing. The same principles of list building, segmentation, sequenced content delivery, and optimization all apply.

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The One Question to Determine If Someone Is Serious About Facebook Marketing

Digital

Ever hear folks whine about how they can't get in touch with Facebook over whatever issue they have? Here's the one way the social network can tell if someone is [...]

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Should You Set Up a Facebook Page? 7 Things to Consider

Digital

The impulse to buy a puppy for Christmas shouldn't be the same one to create a public figure or brand page.

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7 Ways To Identify Facebook Contest Scams

Digital

As Facebook gets bigger and businesses get more sophisticated in integrating social with their marketing strategy, you'd imagine that spam would increase proportionately. However, that's just not the case. Here's [...]

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The Unnecessary Complication of Facebook Marketing Training

Digital

Will the need for Facebook marketing training increase or decrease over time? This is a surprisingly difficult question to answer.

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The Four Horsemen of Social Media Employment

Digital

Wondering how to get a job in social media?

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7 Ways You’re Fooling Yourself While Calculating Brand Value

Digital

Brands can't resist the allure of large, boastful numbers, especially if easy to achieve. High profile premium placements, such as on Snapchat and Instagram confer instant brand leadership and a [...]