Ed Castillo

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    Channeling Hitchcock

    Brand Marketing

    If it’s true that we constantly make inferences about the world around us (as in “He said x and y, so he must be thinking z.”) and if it’s true […]

    This is a Profile

    The Song Remains the Same

    Brand Marketing

    I read an article on media in Reuters recently that began with the sentence, “We all know media fragmentation makes it harder than ever to reach today’s over-media-extended consumers.” It’s […]