Ed Castillo


This is a Profile

Channeling Hitchcock

Brand Marketing

If it’s true that we constantly make inferences about the world around us (as in “He said x and y, so he must be thinking z.”) and if it’s true [...]

This is a Profile

The Song Remains the Same

Brand Marketing

I read an article on media in Reuters recently that began with the sentence, “We all know media fragmentation makes it harder than ever to reach today’s over-media-extended consumers.” It’s [...]