Ed Lamb


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YouTube Network for Women Raises $12 Million

Digital

The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and [...]

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Droga5 Hires Niklas Lindstrom

Brand Marketing

Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where [...]

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Facebook Fans Bring Back Coca-Cola’s Surge After 11-Year Hiatus

Brand Marketing

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook.

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Is IAC, Owner of Tinder and Match, Ready to Dump Dating Sites?

Digital

Despite pressure from investors to sell off the company's dating sites and hookup apps, executives at IAC’s The Match Group remain committed to the market, reports The New York Times.

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Digital Media Site for Animal Lovers Raises $4.68 Million

Digital

The Dodo, a new digital media site with a focus on animals, has raised $4.68 million with backing from Discovery Digital. Initial investors SoftBank Capital, Greycroft Partners, RRE Ventures and [...]

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Politico Will Launch a European Site

Digital

Confirming months of speculation, Politico announced plans to produce a European edition. The news site is teaming with German media conglomerate Axel Springer in an equal partnership for the venture, [...]

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Cigna Unveils First Work From McCann

Brand Marketing

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.”

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Apple Tightens iCloud Security After Naked Celebrity Photo Leak

Digital

Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service.

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BPN Names a U.S. Managing Director

Brand Marketing

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position.

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Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

Digital

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.

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Apple Appears to Be Moving Into the Mobile Wallet Market

Digital

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar [...]

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Gander.tv Launches Weekly Shows With Vine Stars

Digital

Gander.tv, founded as an ad-supported streaming video guide to New York nightlife, is moving into the national content market with shows created and hosted by Vine superstars Nash Grier and [...]

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McDonald’s Goes Mobile to Tie Brand to NFL Tailgating

Digital

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the Nat

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Adidas Poland Launches Instagram Game to Promote Cleats

Brand Marketing

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has [...]

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Amazon Sponsored Links Seen as Direct Threat to Google AdWords

Digital

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online, [...]