Eileen Mccooey


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    IQ News: Making An Impact

    Brand Marketing

    Digital Impact delivers its personalized e-mail marketing message. E-mail is an ideal tool for direct marketing, but making a message stand out in a sea of spam–and getting customers to […]

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    IQ News: Colseup – Affiliate Nation

    Brand Marketing

    Commission Junction steps away from the ad network pack. Affiliate marketing can be a win-win proposition for online retailers seeking to build their exposure, customer base and sales, and for […]

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    IQ News: Value Add

    Brand Marketing

    MValue.com helps users decide what advertisers know about them. With the growing furor over consumer privacy and online profiling, marketers find themselves between the proverbial rock and a hard place. […]

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    IQ News: GetRelevant Promises

    Brand Marketing

    Low-Cost Customer Leads A promotions network that launches tomorrow hopes to revolutionize the way businesses get customers. GetRelevant, San Francisco, claims it will combine broad reach, predictable costs and measurable […]

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    IQ News: EntryPoint Adds Features, Seeks Wider Audience

    Brand Marketing

    EntryPoint today launches an improved version of its free, downloadable toolbar, which puts personalized news, information and shopping functionality on the user’s desktop. EntryPoint 2.0 will replace EntryPoint 1.0 and […]

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    IQ News: Crafting a Niche

    Brand Marketing

    Publisher creates an online consumer show to drive traffic to Web sites and brick-and-mortar retailers. The folks who bring you Better Homes and Gardens have come up with a new […]