Elaine Wong


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Why Retailers Are Extending Black Friday This Year

Brand Marketing

Looking to get a jump on store traffic, retailers have already begun marketing Black Friday deals. Retailers usually begin launching teasers for such deals in early November. But this year, the [...]

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Coca-Cola ‘Shakes Up’ Christmas With Train

Brand Marketing

While overall confidence in the economy is slowly improving, consumers can still use some holiday cheer this year. That’s the thinking behind Coca-Cola’s new global campaign, which breaks next month. [...]

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Dangling Incentives on Facebook

Brand Marketing

Marketers — in this case, food marketers — are trying a new approach when it comes to winning followers: Online coupons and incentives that grow in value as more consumers [...]

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Why More Brands Are Dangling Incentives on Facebook

Brand Marketing

Marketers—in this case, food marketers—are trying a new approach when it comes to winning followers: Online coupons and incentives that grow in value as more consumers “like” a brand on [...]

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Banquet Sends ‘Mixed’ Message

Brand Marketing

Despite the improving economy, the value message remains an important marketing tactic for food companies. Example: ConAgra Foods, which has launched a new campaign for its Banquet brand. Ads make [...]

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ConAgra Continues to Stress Value in Food Ads

Brand Marketing

Despite the improving economy, the value message remains an important marketing tactic for food companies. Take ConAgra Foods as an example, which this month launched a new ad campaign for [...]

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Heinz Contest Asks Foodies to ‘Shine at Dinnertime’

Brand Marketing

Noting the popularity of the eat- and cook-at-home trend, Heinz has launched a new home cooking video contest that targets recession-addled foodies. The effort, called “Shine at Dinnertime,” promotes the ketchup [...]

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Heinz Takes ‘Shine’ to Dinnertime

Brand Marketing

Noting the popularity of the eat- and cook-at-home trend, Heinz has kicked off a new home cooking video contest that targets recession-addled foodies. The effort, called “Shine at Dinnertime,” promotes the [...]

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St. Ives Refreshes Body Care Products

Brand Marketing

Alberto Culver is looking to create a sexier image for its St. Ives brand via a new body care campaign. The push, created by Arnold, New York, is the first [...]

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St. Ives Hits Refresh

Brand Marketing

Alberto Culver is looking to create a sexier image for its St. Ives brand via a new body care campaign. The push, created by Arnold, New York, is the first [...]

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Why California Pizza Kitchen Thinks It’s ‘Deliciously Different’

Brand Marketing

Bubble wrap on the street and disco music in an elevator are just some of the scenarios California Pizza Kitchen created in a series of Web videos to promote its [...]

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Clorox Collects ‘Green Footprints’ on Facebook

Brand Marketing

Clorox is feeling charitable. The packaged goods company’s Green Works brand has kicked off a social media campaign to help raise money for U.S. schools in exchange for “green footprints.” [...]

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Ogilvy, Cargill Hit Sweet Spot

Brand Marketing

Cargill is getting emotional about its stevia-based natural sweetener. The company has unveiled new ads, via Ogilvy & Mather, Chicago, to promote its Truvia brand. The zero-calorie sweetener is part [...]

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Kraft Web Series Offers Comic Relief

Brand Marketing

Kraft Foods has cooked up a branded entertainment series that brings together several of its biggest products. The series, dubbed “You Gotta LOL,” debuted today (Monday), and is part of [...]

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Cargill Gets to the Heart of Stevia

Brand Marketing

Cargill is getting emotional about its stevia-based natural sweetener. The company today (Monday) unveiled new ads, via Ogilvy & Mather, Chicago, to promote its Truvia brand. The zero-calorie sweetener is [...]