Ellen Neuborne


  • This is a Profile

    A&E – Personalized pitches to shoppers are gaining brand loyalists

    Brand Marketing

    A&E is embracing the next generation of personalization: the secret kind. Visitors to the A&E e-commerce sites, which include AandE.com, Historychannel.com and Biography.com, may already have experienced the new personalization […]

    This is a Profile

    Cabela’s – Customer service carries over to Web

    Brand Marketing

    For some companies, personalized marketing just comes naturally. Cabela’s, a family-owned retailer of hunting and fishing gear, is already renowned for its personal service. At its handful of retail stores, […]

    This is a Profile

    Boston Symphony – By combining direct mail with a Web pitch, BSO pulls in subscriptions

    Brand Marketing

    Forget research. Sometimes the best ideas for personalized marketing come from fiction. In the TV show Cheers, the character Norm is greeted by a chorus of regulars in a place […]

    This is a Profile

    1-800-Flowers.com – Follow-up with customers creates higher awareness of products

    Brand Marketing

    Some companies have created innovative programs that draw customers to their sites and keep them coming back.For 1-800-flowers.com, a popular seller of flowers and gifts, personalized marketing doesn’t begin and […]