Ellen Neuborne


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A&E – Personalized pitches to shoppers are gaining brand loyalists

Brand Marketing

A&E is embracing the next generation of personalization: the secret kind. Visitors to the A&E e-commerce sites, which include AandE.com, Historychannel.com and Biography.com, may already have experienced the new personalization [...]

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Cabela’s – Customer service carries over to Web

Brand Marketing

For some companies, personalized marketing just comes naturally. Cabela’s, a family-owned retailer of hunting and fishing gear, is already renowned for its personal service. At its handful of retail stores, [...]

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Boston Symphony – By combining direct mail with a Web pitch, BSO pulls in subscriptions

Brand Marketing

Forget research. Sometimes the best ideas for personalized marketing come from fiction. In the TV show Cheers, the character Norm is greeted by a chorus of regulars in a place [...]

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1-800-Flowers.com – Follow-up with customers creates higher awareness of products

Brand Marketing

Some companies have created innovative programs that draw customers to their sites and keep them coming back.For 1-800-flowers.com, a popular seller of flowers and gifts, personalized marketing doesn’t begin and [...]