Emarketer Staff


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Canadians Lead in Social Media Usage

Digital

Canada boasts some of the world’s highest Internet penetration and social networking usage rates, beating out the U.S., according to new research from eMarketer. By year’s end, the firm estimates [...]

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U.K. More Ensnared in Web Than Ever Before

Digital

U.K. Internet users have embraced the Web and its possibilities like never before, although some demographic groups remain offline. eMarketer estimates more than 44 million people are online in the [...]

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Holiday E-commerce to Hit $38.5 Bil.

Brand Marketing

E-commerce spending during the 2010 holiday season is expected to reach $38.5 billion, up 14.3 percent from 2009, marking the second straight year of double-digit e-commerce growth, according to a [...]

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Ad Spending in China to Surge for Next 5 Years

Digital

Advertising spending in China is rising steadily as the nation has effectively shrugged off the global economic crisis. Boasting the world’s most vibrant economy and the second-largest consumer market overall, [...]

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Do Mobile Users Prefer Browsers Over Apps?

Digital

About a third of U.S. mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth over the past year. But according to [...]

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E-commerce Spend to Grow

Digital

E-commerce spending is expected to grow 13.7 percent to $51.4 billion in the fourth quarter of 2010, topping last year’s Q4 sales of $45.2 billion, according to a new forecast [...]

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Mobile Ad Spend to Pass $1 Bil.

Brand Marketing

The mobile advertising market in the U.S. is set to skyrocket over the next few years, with spending expected to reach $743 million this year and top $1 billion in [...]

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Mobile Ad Spend to Pass $1 Bil.

Digital

The mobile advertising market in the U.S. is set to skyrocket over the next few years, with spending expected to reach $743 million this year and top $1 billion in [...]

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Online Fuels Ad Surge in Canada

TV / Video

The Canadian advertising market is expected to return to positive growth in 2010, boosted by a surge in online spending, according to eMarketer. The firm estimates total advertising spending in Canada [...]

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Luxe Retailers Lag Online

Digital

While wealthy consumers are of growing importance to the e-commerce ecosystem, luxury retailers are falling behind in their online offerings, according to an eMarketer report. “Affluent consumers expect luxury retailers’ Web [...]

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Mom Bloggers Are Key

Digital

Moms who blog have become important partners for many marketers — but not just the moms who blog about motherhood and family issues. “Although blogs about parenting issues are the [...]

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Branding Grows as Online Ad Objective

Digital

While online advertising has been primarily a direct-response-focused space, brand-focused spending is growing, according to a new report by eMarketer. “Many of the largest advertisers have shown little interest in [...]

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Asia-Pacific to Overtake N.A. by 2016-17

TV / Video

Asia-Pacific will soon surpass North America as the world’s biggest advertising market, according to a new report by eMarketer and Starcom MediaVest Group. Advertisers are expected to spend $135.1 billion in [...]

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Will Web Change Black Friday Forever?

Digital

It appears the Internet is going to play a significant factor in this year’s holiday shopping season, especially on Black Friday, according to eMarketer. “Black Friday is losing its significance [...]

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Pharma (Slowly) Goes Digital

Digital

Despite shifting regulatory hurdles, U.S. healthcare and pharmaceutical online advertising spending will reach $1 billion this year, up 10.6 percent from last year, according to a new report from eMarketer. [...]