The Truth About Mobile Advertising? It’s a House of Cards
Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage.
Instagram-Omnicom Deal Signals the Future of Digital Advertising
The Omnicom Group’s $40 million pact with Instagram, as reported by Adweek last week, reinvigorated excitement about the marketing potential of mobile and social media.