Eric Newman


This is a Profile

Startup of the Year 2008: Men’s Vogue

Digital

When Men’s Vogue pushed its first issue onto newsstands in the fall of 2005, many marketers were, at best, skeptical–and at worst, they expected the Condé Nast magazine to have [...]

This is a Profile

Punching Their Lights Out: TapouT Takes Center Stage

Brand Marketing

Brand: TapouTHeadquarters: Grand Terrace, Calif. Product: Collection of apparel, accessories and gear for mixed martial arts enthusiasts. Prices range from $12 for a wallet to $200 for a jacket Launch [...]

This is a Profile

Chef Boyardee, Hunt’s Boost ConAgra

Brand Marketing

ConAgra Foods saw its revenues rise 4.8% for its most recent quarter versus a year ago, but its stock fell 3% as the forecast for the coming fiscal year trailed [...]

This is a Profile

Microsoft Names IEB Marketing Chief

Brand Marketing

NEW YORK Microsoft has appointed Michael Delman vp, global marketing of its Interactive Entertainment Business, focusing on the Xbox and Microsoft Game Studios divisions. He will take the post in [...]

This is a Profile

J.C. Penney Sets ‘Bridge Plan’ for 2009

Brand Marketing

In an effort to cope with a weakened economy and recession-conscious consumers, J.C. Penney today revealed a “bridge plan” that involves significantly cutting its expenditures. The department store retailer, based [...]

This is a Profile

Microsoft Names New Marketing Head of Interactive Entertainment

Brand Marketing

Microsoft announced today that it has appointed Michael Delman as vp-global marketing of its Interactive Entertainment Business, focusing on the Xbox and Microsoft Game Studios divisions. He will start the [...]

This is a Profile

Jose Cuervo and Air Guitar: A Match Made in Heaven?

Brand Marketing

For those about to virtually rock, Jose Cuervo salutes you. Jose Cuervo tequila has announced it will be title sponsor of what will be called the 2008 Jose Cuervo Black [...]

This is a Profile

Converse Gets Its Groove On

Brand Marketing

There is no doubt that many fans associate the classic Converse Chuck Taylor with heritage rock acts such as The Ramones. But a new song commissioned by the company from [...]

This is a Profile

Case Study: Progresso Checks Out Consumers at Cash Register

Brand Marketing

The Challenge: Responding to trends in the marketplace that suggested the low-sodium soups were an untapped niche, Progresso launched its “Progresso Reduced Sodium line. The problem was one of numbers. [...]

This is a Profile

Jones NY Buys 50% Stake in Rachel Roy

Brand Marketing

Looking to freshen up its wardrobe, Jones Apparel Group, New York, announced today that it has purchased a 50% equity stake in Rachel Roy, a high-end fashion line founded by [...]

This is a Profile

Yellow Tail Owners Add to Their Wine Collection

Brand Marketing

The owners of Yellow Tail continue to expand their presence in the sleepy wine industry. W.J. Deutsch & Sons, White Plain, N.Y., announced today that the company’s owners Bill and [...]

This is a Profile

Diageo Reshuffles Marketing Execs

Brand Marketing

Alcoholic beverages giant Diageo today named Jon Potter as CMO of Diageo North America. Potter previously served as president of global marketing for the Norwalk, Conn.-based company’s vodka and rum [...]

This is a Profile

McDonald’s U.S. Sales Sizzle, Up 4.3%

Brand Marketing

McDonald’s announced today that its domestic sales grew 4.3% at comp stores in May. The leading restaurant chain attributed the growth to the success of its breakfast menu, as well [...]

This is a Profile

New Version, Same Theme for iPhone 2.0

Brand Marketing

This week, Apple breaks an ad campaign touting the upgraded iPhone that hits stores July 11. The first TV spot in the series, dubbed “Hallway,” shows two men carrying a [...]

This is a Profile

New Version, Same Theme for iPhone 2.0

Brand Marketing

NEW YORK Apple this week breaks its new ad campaign touting the upgraded iPhone that hits stores July 11. The first spot, “Hallways,” shows two men carrying a metal case [...]