Eric Newman

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Startup of the Year 2008: Men’s Vogue

Performance Marketing

When Men’s Vogue pushed its first issue onto newsstands in the fall of 2005, many marketers were, at best, skeptical–and at worst, they expected the Condé Nast magazine to have [...]

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Punching Their Lights Out: TapouT Takes Center Stage

Brand Marketing

Brand: TapouTHeadquarters: Grand Terrace, Calif. Product: Collection of apparel, accessories and gear for mixed martial arts enthusiasts. Prices range from $12 for a wallet to $200 for a jacket Launch [...]

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Chef Boyardee, Hunt’s Boost ConAgra

Brand Marketing

ConAgra Foods saw its revenues rise 4.8% for its most recent quarter versus a year ago, but its stock fell 3% as the forecast for the coming fiscal year trailed [...]

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Microsoft Names IEB Marketing Chief

Brand Marketing

NEW YORK Microsoft has appointed Michael Delman vp, global marketing of its Interactive Entertainment Business, focusing on the Xbox and Microsoft Game Studios divisions. He will take the post in [...]

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J.C. Penney Sets ‘Bridge Plan’ for 2009

Brand Marketing

In an effort to cope with a weakened economy and recession-conscious consumers, J.C. Penney today revealed a “bridge plan” that involves significantly cutting its expenditures. The department store retailer, based [...]

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Microsoft Names New Marketing Head of Interactive Entertainment

Brand Marketing

Microsoft announced today that it has appointed Michael Delman as vp-global marketing of its Interactive Entertainment Business, focusing on the Xbox and Microsoft Game Studios divisions. He will start the [...]

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Converse Gets Its Groove On

Brand Marketing

There is no doubt that many fans associate the classic Converse Chuck Taylor with heritage rock acts such as The Ramones. But a new song commissioned by the company from [...]

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Jose Cuervo and Air Guitar: A Match Made in Heaven?

Brand Marketing

For those about to virtually rock, Jose Cuervo salutes you. Jose Cuervo tequila has announced it will be title sponsor of what will be called the 2008 Jose Cuervo Black [...]

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Jones NY Buys 50% Stake in Rachel Roy

Brand Marketing

Looking to freshen up its wardrobe, Jones Apparel Group, New York, announced today that it has purchased a 50% equity stake in Rachel Roy, a high-end fashion line founded by [...]

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Case Study: Progresso Checks Out Consumers at Cash Register

Brand Marketing

The Challenge: Responding to trends in the marketplace that suggested the low-sodium soups were an untapped niche, Progresso launched its “Progresso Reduced Sodium line. The problem was one of numbers. [...]