Eric von Coelln


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The Post-Notification Era on Facebook’s Platform: Viral Marketing Isn’t Dead Yet

Digital

There was a lot of hand-wringing by developers prior to Facebook phasing out application-based Notifications on March 1st, especially among smaller developers who relied heavily on them to remind users [...]

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Facebook Application Gating and Gifting Features Shift to Fit Changing Platform Policies

Digital

[Editor’s note: This article was co-authored by Eric Eldon.] When Facebook began enforcing new policy changes in mid December, it was called a “philosophical approach to platform governance.” As we covered [...]

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Facebook’s Credits Virtual Currency Begins Testing Payment Issues Resolution Features

Digital

While neither the full release of the Facebook Credits system nor the release of the full API to developers has yet to be announced, there have been a handful of [...]

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The Early Social Game Winners and Losers After Facebook’s Platform Changes

Digital

When Facebook implemented a flurry of platform changes that curtailed some viral marketing tactics in early December, developers scrambled to revive tactics. There was the thought that this might level [...]

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Social Game Developers Revamp Viral Tactics to Comply with Facebook Policies

Digital

While we recently attributed some of the across-the-board declines in daily active user numbers for Facebook games to seasonality, it’s becoming clearer that recent policy changes by Facebook may be [...]

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Top Social Game Titles Take a Hit: Seasonal Declines or Something Bigger?

Digital

Every year around this time, when I was selling casual download games across the Oberon Media distribution platform, we’d see the numbers of games sold begin to decline: disposable income [...]

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As Facebook Prepares Credits Rollout, Here’s a Look at the Virtual Currency in Social Games

Digital

Will Facebook users feel more comfortable trusting their credit card information with the company instead of social game developers and other payment providers when they go to buy virtual goods? [...]

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Should Facebook Create a New Type of Relationship for Game Friends?

Digital

A funny thing happened to Facebook’s open platform – game developers took the opportunity and ran with it, even taking over the core of the service for a while. By [...]

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PetVille Ends Cross-Promotion of Zynga Poker – Is Synchronous Game Play Dead?

Digital

With the release of PetVille last week, one of the more notable changes is that Zynga stopped cross-promoting Texas Hold’em Poker, signaling that Zynga is continuing to move away from [...]

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Does Stealing Make Facebook Fish Games Stickier?

Digital

As you might expect with the Thanksgiving holidays, growth in the top fish simulation games appeared to wane as the US portion of the Facebook user base focused on real-life [...]

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In Search of Benchmark Data for Facebook Game Application Bookmarks

Digital

When I started looking at the recent push by developers to bookmark or become a fan of an application, I quickly realized there was no publicly available information about the [...]

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Beyond Bookmark Me! Become a Fan of This App! Is the Latest Way Games Get Facebook Users

Digital

The push by marketers to be “bookmarked” has been going on since the Favorites tab first showed up in web browsers. A bookmark on Facebook is the Holy Grail for [...]

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As Playfish Becomes Part of EA, Deciphering Its Latest Moves

Digital

When you get purchased by someone as huge as Electronic Arts (EA), there is definitely a bit of turmoil as everyone tries to understand how the two companies will co-exist [...]

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FishVille Gets Millions of Users in First Week, But Sees Slower Growth Than Past Zynga Titles

Digital

[In the latest post from guest author and social gaming consultant Eric von Coelln, he compares the growth patterns of new games from big developers to try to spot where [...]

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How Big Social Games Maintain Their Sticky Factors

Digital

[The following is a guest post by Eric von Coelln, a social game consultant who occasionally contributes articles for Inside Social Games. Last week, he looked at how the number [...]