Erik Gruenwedel


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CBS to Offer HD March Madness Streams

Digital

CBS Sports Feb. 17 said it would for the first time offer ad-supported on-demand streams in high-definition of the 2009 NCAA Division I men’s basketball championship (“March Madness”), from March [...]

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iFilm Hosts Montero Promotion

Brand Marketing

IFilm, the Los Angeles-based Web site catering to filmmakers and connoisseurs, launched a campaign Friday with Mitsubishi Motor Sales of America to promote the 2001 Montero Sport.As part of the [...]

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LinkGuard Gets $3.3 Mil. Investment

Brand Marketing

In an effort to expand its U.S. presence, LinkGuard, a Maidenhead, England-based technology company that is creating a map of more than 100 billion links on the Web, has received [...]

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eBay Hosts Benefit Auction

Brand Marketing

ActZero, a Burlingame, Calif.-based interactive infrastructure company, and the Internet auction site eBay have created a benefit sports memorabilia auction tied to Saturday’s East-West Shrine football game.During the game, the [...]

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Mac Superheroes Debut In Web-Toon

Brand Marketing

MacForce, a Portland, Oregon-based service provider targeting the Macintosh users, has introduced a Flash-based Web site, MacForce.com, featuring entertainment, news, games, cartoons and promotional merchandise for the Mac community.In conjunction [...]

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IQ Interactive Special Repoort: Street Fighters

Brand Marketing

When it comes to targeting the college audience, marketers are not going by the books. At the Academy Awards ceremony in March, CheckOut.com, a Beverly Hills, Calif.-based online entertainment company [...]

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IQ News: L.A.-based Genex Unveils

Brand Marketing

Online Promotion for Acura With an exterior design inspired by a rhinoceros and an interior patterned after the colors and designs of Santa Fe, N.M., the new 2001 Acura MDX [...]

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IQ News: Thirsty Unveils Integrated Effort from WongDoody

Brand Marketing

Toby Sesler hates Thirsty.com,” reads the copy beneath a high school yearbook portrait of a geeky male, one of four fictional characters depicted in a new $5 million ad campaign [...]

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IQ News: Luminant, i-Latina Team to Build News Portal

Brand Marketing

Luminant Worldwide Corp., a Dallas-based Internet advertising agency, and i-Latina, a New York-based marketing company, have teamed to build a comprehensive financial and political news portal targeting both U.S. nationals [...]

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IQ News: L90 To Acquire WebMillion.com

Brand Marketing

Looking to enhance its online direct-marketing business, L90, the Santa Monica, Calif.-based Internet advertising platform, has agreed to acquire webMillion.com, a Boise, Idaho-based direct marketer and Internet lottery, for two [...]

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IQ News: Closeup – Music Mavens

Brand Marketing

The team at Soundbreak.com wants to give users the music that they want. But is anyone listening? To hear Mark Goodman enthusiastically describe West Hollywood, Calif.-based interactive music destination Soundbreak’s [...]

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Sneak Previews

Brand Marketing

Moviefone remakes its Web site into more than simply online movie listings. It’s 1995 and the information superhighway is opening its lanes for e-commerce and e-content. Early interactive innovator Moviefone–the [...]

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IQ News: Viral Pop-Up E-Mails Power Online Promos

Brand Marketing

What do pop siren Britney Spears, teen group ‘N Sync and the CBS summer TV hit show Survivor have in common? Besides record sales and impressive ratings among the coveted [...]

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IQ News: Closeup – Perked Up

Brand Marketing

Promotion and customer loyalty are byproducts of Perks.com. RagingBull.com, an Andover, Mass.-based platform for individual investors, was looking for a way to retain and reward its Internet customer base. DrDrew.com, [...]

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IQ Interactive Special Report: Bullet Points – Shots from around the web

Brand Marketing

Internet Showman If Phineas Taylor Barnum were alive today, he might learn a trick or two from Michael Tchong. As editor and CEO of San Francisco-based Iconocast.com, Tchong’s enthusiastic promotion [...]