Ewan Aiton


  • This is a Profile

    Industry Perspectives with Jon Radoff, CEO of GamerDNA

    Digital

    Jon Radoff os the CEO of the fledgling GamerDNA.com. The concept behind the new site is simple – give gamers a place where they can use their achievements and experiences […]

    This is a Profile

    Microsoft Giving the Xbox 360 a Social Overhaul

    Digital

    Since Microsoft began its Live service on 15 September 2002, the company has defined how consoles should approach online services. Now six years later, and onto their second console, Microsoft […]

    This is a Profile

    Controlling Inflation in Social MMOs

    Digital

    Despite being virtual, MMOs’ economies suffer the same problems as real economies. In games like World of Warcraft (WOW), Runescape and Second Life, deflation and hyper-inflation are real problems for […]

    This is a Profile

    Pricing Virtual Goods in Social Networks

    Digital

    Virtual goods have become an important part of gaming business models across platforms. With the rise of “social games,” game developers on social networks are taking a page out of […]